Producers will now increasingly create content that includes us in the event and the storyline. Architects of social and hardware platforms will need to rethink how TVs and the internet converge to foster consumption and engagement. And, those brands who subsidize content production, will have to transcend the practice of following attention to captivating it through innovation and experimentation.
PLEASE NOTE: this blog's focus has changed. As of 9/1/2013, my posts will be zeroing in on the FUTURE OF PRIVACY and the role of 'BIG DATA' as well as on the latest developments in HUMAN-MACHINE relationships. Previously, this blog provided insights on 'the future of business (which is still very closely related, of course). This blog is run by Gerd Leonhard, Keynote Speaker, Futurist, Author & Blogger, Strategist, Idea Curator, Occasional Heretic, CEO of The Futures Agency, Founder of Green Futurists.
Based in Basel, Switzerland.