Popular chocolate brand Lacta, for example, partnered with Orkut on Fazendinha, Brazil’s answer to Facebook’s Farmville game (the name literally translates as “little farm”). When players plant a cacao seed on their virtual farm, the seed grows into a tree that produces MiniBis, Lacta’s new chocolate snack.
Find the Future: The Game is a pioneering, interactive experience created especially for NYPL’s Centennial by famed game designer Jane McGonigal, with Natron Baxter and Playmatics.
Through a once-in-a-lifetime, overnight event inside the Stephen A. Schwarzman Building as well as an ongoing online game, Find the Future: The Game combines real-world missions with virtual clues and online collaboration—all inspired by 100 works from the amazing collections of The New York Public Library.
“The game is designed to empower young people to find their own futures by bringing them face-to-face with the writings and objects of people who made an extraordinary difference,” says McGonigal.
Find the Future: The Game will kick off on May 20, 2011 as part of NYPL’s Centennial Festival weekend, with a “Write All Night” event inside the landmark building at Fifth Avenue and 42nd Street.
PLEASE NOTE: this blog's focus has changed. As of 9/1/2013, my posts will be zeroing in on the FUTURE OF PRIVACY and the role of 'BIG DATA' as well as on the latest developments in HUMAN-MACHINE relationships. Previously, this blog provided insights on 'the future of business (which is still very closely related, of course). This blog is run by Gerd Leonhard, Keynote Speaker, Futurist, Author & Blogger, Strategist, Idea Curator, Occasional Heretic, CEO of The Futures Agency, Founder of Green Futurists.
Based in Basel, Switzerland.