YouTube, of course, which this week revised its new strategy of commissioning its own video content for its channels. Last year, the Google offered a million dollars each to 100 video creators in exchange for original content that would be released on YouTube. Now, they’ve expanded the program to include another batch of creators, and launched it in the UK, France, and Germany.
The deal remains the same - the money is an interest-free advance, to be repaid from the ad revenues. Once the advance is earned out, the revenues are split between Google and the videographer. There has been criticism that Google hasn’t done enough to promote the channels, although they point out that 25 of them are doing more than a million views a week.