Posts tagged freemium

Future of Digital Content Business Gerd Leonhard Futurist.014 on Flickr.The future of content is less and less ‘buying’ or even ‘getting’ a copy

Future of Digital Content Business Gerd Leonhard Futurist.014 on Flickr.

The future of content is less and less ‘buying’ or even ‘getting’ a copy

Future of Digital Content Business Gerd Leonhard Futurist.022 on Flickr.Paywill not paywall;)
Among the bigger-name streaming services are Spotify, which uses a freemium ad-supported, desktop app-based model; Rdio, which takes a tiered, cloud-based approach; and Pandora, whose personalised streaming radio is also available on a freemium ad-supported model. There’s also Wimp, Rara, Napster, We7, Pure, Last.fm, Senzari, Grooveshark, Sony Music Unlimited, Songza, Mog, Samsung Music Hub, and Microsoft’s Xbox Music, to name a few. In total, more than 500 legal music services are operating across the world, together having registered over 13 million paying subscribers - a figure that jumped more than 65 per cent last year, according to the International Federation of the Phonographic Industry’s (IFPI) Digital Music Report 2012 ….

Too big to succeed: Is the music streaming market doomed to failure? | ITProPortal.com

It’s all about access, not ownership. And Freemium. The music business needs to get this, or fold.

In a new report , Informa Telecoms & Media analyst Giles Cottle posits that Spotify has been more instrumental in helping Telia upsell smartphones and data plans to existing customers than in helping it poach customers from rival carriers.

Spotify gets a leg-up in Germany from Deutsche Telekom bundling — paidContent

They should make a basic version available for FREE, and upsell from there. IMHO.

Success Stories: How Angry Birds Built a Global Brand (by GoogleMobileAds)

watch Peter ‘Mighty Eagle’ talk about  FREEMIUM

Something For Nothing: How The Videogame Industry Is Adapting To A ?Freemium? World

"Now that I’m in the ecosystem, I have to use Dropbox," said Vineet Kumar, a professor at Harvard Business School currently working on a study of the freemium business model. "It’s just more convenient than any other option. Whereas with a game, I could just consider the new game that’s just been introduced, and there’s no cost to switching to that game."

(via mediafuturist.com)
When scale matters, when network effects matter, when your users are creating the content and the value, free is the business model of choice.

Futurist Gerd Leonhard Keynote at Colombia 3.0: The Future of Content (SPANISH) Part 1 (by gleonhard)

For my spanish speaking friends and followers.  Also, be sure to read this PDF (in Spanish) on ‘The Price of Free”  http://db.tt/S44V1Qxz

El precio de la libertad Reinventando la economía online:

Gerd Leonhard explica como los contenidos “gratis” pueden ser rentables a largo plazo

startupquote:

People will pay for something they like because they want to ensure its future.
- Marco Arment

Indeed, and to Marco: INSTAPAPER rocks!!! Keep up the good work

startupquote:

People will pay for something they like because they want to ensure its future.

- Marco Arment

Indeed, and to Marco: INSTAPAPER rocks!!! Keep up the good work