Os aplicativos de mensagem ameaçam as operadoras? Faço muitos trabalhos com as empresas de telecomunicação e elas estão realmente preocupadas com isso. Hoje elas faturam cerca de US$ 330 milhões por dia no mundo com a cobrança de SMS. E, à medida que as pessoas começam a usar smartphones, trocam o sistema normal por aplicativos. Para as operadoras é uma faca de dois gumes, porque elas têm de fornecer uma boa conexão, mas isso prejudica o SMS.
‘Em 5 anos, o volume de SMS cairá pela metade’ - Link Estadão – Cultura Digital - Estadao.com.br
Nice piece with an interview I did in Brazil, on the future of telecom.
Future of Innovation & Business: From Ego to Eco. Futurist Speaker Gerd Leonhard Porto Alegre 2012 (by Gerd Leonhard)
Would be curious to know what you guys think of this video
Future of Innovation & Business: From Ego to Eco. Futurist Speaker Gerd Leonhard Porto Alegre 2012 (by Gerd Leonhard)
This is the complete video of my talk at the 5th Congress of Innovation in Porto Alegre in Brazil, October 30th 2012 see http://www.fiergs.org.br/inovacao/default.asp Thanks to FIERGS for making this video available. You can download my slides here: http://gerd.fm/TjBlCX or visit my Slideshare page for another 118 slideshows: http://www.slideshare.net/gleonhard/presentations :) In this talk I cover a wide variety of topics such as the rebooting of capitalism (as ‘natural’ or ‘sustainable’ capitalism), Growth National Happiness vs GDP, the triple bottom line, the shift to a networked / social-local-mobile society, social media and the future of social technologies, future innovation opportunities for Brazil, the shift of power to the BRIC countries… and much more…
Popular chocolate brand Lacta, for example, partnered with Orkut on Fazendinha, Brazil’s answer to Facebook’s Farmville game (the name literally translates as “little farm”). When players plant a cacao seed on their virtual farm, the seed grows into a tree that produces MiniBis, Lacta’s new chocolate snack.
New slideshow: from Ego to Eco
More at http://gerd.fm/egotoeco
“Ou qualquer pessoa que queira mudar o mundo”, brinca Gerd Leonhard, um ex-músico profissional que virou empreendedor de mídia digital, CEO de startup de internet e futurista. “Nossa ideia é atingir gente interessada no futuro da mídia e que deseje desenhar, nos próximos cinco anos, o papel que o Brasil pode ter nesse novo mundo.” O tópico-chave de sua palestra será “do ego ao eco”. Leonhard explica: “Estamos nos transformando em uma nova sociedade, onde todos estão globalmente conectados. É uma ‘network-society’. E a economia também está mudando, do ego, que significa o lucro a qualquer preço, para o eco, uma economia sustentável”.
All 154 members of the Association of Newspapers in Brazil (ANJ), comprising 90 percent of the country’s newspaper circulation, recently opted out of Google News, claiming the search firm should pay them to re-run their headlines and excerpts. (via Google News faces mass newspaper boycott in Brazil — paidContent)
Gerd adds: this seems like pure desperation - they’d be better off to spend their time on developing new business models for a SoLoMo world — and this is happening regardless of what Google will or will not do.

I will be spending 2 weeks in Brazil, doing 5 speaking gigs, some workshops and many other meetings and get-togethers - really look forward to this!
Meet me in Porto Alegre BRAZIL at the Congress of Innovation Oct 30 / 31, or in Rio Nov 1-4, or Sao Paulo Nov 5-12:)) Some Context is here (Zerohora Newspaper). Don’t miss this event on Nov 5 at the Museum of Sound in Sao Paulo; and if you are into advertising and marketing join me for the APG’s annual convention in Sao Paulo on Nov 12 (see video below). Ping me if you want to meet up!
*** You can download some of my essays in Portuguese as well as some recent press coverage here (public dropbox folder) ****

Meet me in Sao Paulo Nov 5: Markets of the Future: From Ego to Eco. On Nov. 5 at the Museum of Image and Sound - MIS in São Paulo, Gerd Leonhard presents a strategic vision on the future of global business focus eyes on innovation and sustainability. Leonhard stresses the urgency of shifting the paradigm of “ego” to “eco”. Gilson Schwartz of organising body USP - University of São Paulo, suggested adding “icon” to form a triad that defines the game’s new digital capitalism.
From the synthesis between Leonhard’s and Schwartz’s ideas comes this first seminar, which will be broadcast live over the Internet starting the evening of the 5th of November. The seminar is supported by “The Futures Agency”, the “Creative Business Cup”, the Museum of Image and Sound, international network of Games for Change and the research group Iconomia.
Bancos fazem mal a si mesmos | Iconomia is a good comment on this theme. See you in Brazil! Register here

For our Brazilian Followers: Gerd Leonhard will be speaking at the APG Brazil Annual Conference on November 12th, 2012, in São Paulo: GP 2012, Go Global.
Brazil is perhaps the best current example of how a state-capitalist system can build innovative industries. Successive Brazilian governments have intervened—with incentives, loans, and subsidies—to promote industries that otherwise would have needed long-term private investment to make them competitive with U.S. and European rivals. At the same time, Brazil preserved strong, independent management of state-backed firms, ensuring they did not become political boondoggles.
Interesting by Folha de Sao Paulo, one of the biggest newspapers in Brazil - it points to the future of news: the print edition is basically just another screen ;)
Fundador do GreenFuturist e CEO da The Futures Agency. Gerd é um dos principais futuristas de mídia do mundo e autor de cinco livros. Suas palestras abordam assuntos como o Futuro dos Negócios, Política de Sustentabilidade, Meio Ambiente e Mudanças Climáticas, Mídia, Conteúdo e Entretenimento Tecnológico, Marketing, Publicidade & Branding e telecomunicações.. Gerd é membro da Royal Society for the Arts (Londres), e da World Future Society, l. Desde 2011 vem trabalhando com assuntos voltados ao meio ambiente, como em seu 5º livro “Do Ego ao Eco − porque negócios usuais irão nos matar, e o que faremos sobre isso?”.
Meet me in Porto Alegre, Brazil, October 30 / 31!
Vint Cerf discusses an interplanetary internet.
Father of the internet, Vint Cerf, on creating the interplanetary internet
An animated infographic series called “Smart Community” by Toshiba shows facts about countries in relation to the rest of the world.
How Google Glass Works
By Martin Missfeldt.