The total reset of marketing, branding and media – are you ready for the future? Gerd Leonhard Powerful technologies and a significant personal habit changes are impacting societal, economic and political developments. Marketing is following media/content as the next big arena for change – consider what has happened to music, film/TV and newspaper industries and then extrapolate on what will happen to marketing, branding and advertising in nearby future. Integration of media and communication channels (online-offline, augmented reality, responsive design, social TV), problems and challenges of editing, distribution and monetizing media content are just some of the challenges in the industry. These are also some of the topics that Gerd Leonhard will touch on; showing examples from around the globe and presenting future scenarios that will become reality quicker than you might think.
Meet me in Sao Paulo Nov 5: Markets of the Future: From Ego to Eco. On Nov. 5 at the Museum of Image and Sound - MIS in São Paulo, Gerd Leonhard presents a strategic vision on the future of global business focus eyes on innovation and sustainability. Leonhard stresses the urgency of shifting the paradigm of “ego” to “eco”. Gilson Schwartz of organising body USP - University of São Paulo, suggested adding “icon” to form a triad that defines the game’s new digital capitalism.
From the synthesis between Leonhard’s and Schwartz’s ideas comes this first seminar, which will be broadcast live over the Internet starting the evening of the 5th of November. The seminar is supported by “The Futures Agency”, the “Creative Business Cup”, the Museum of Image and Sound, international network of Games for Change and the research group Iconomia.
Hi ya everyone pleas join this live webcast from #expotelecom in Costa Rica @ 5pm CR time 4pm PST TODAY http://ht.ly/dQ1Kl my keynote Future of Telecom and media… (Gerd Leonhard, Futurist)
NEW: This is the new place where Futurist Gerd Leonhard shares his PDFs: books, essays, features, presentations. All the latest stuff from Gerd’s talks will be posted here automatically via Dropbox. Videos can be found via the links below.
My Media Blog: http://www.mediafuturist.com/
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“We are happy to anounce the release of a special report that Stowe Boyd has recently written, Social TV and The Second Screen, developed cooperatively by his company ‘Work Talk Research’ and The Futures Agency, as part of an ongoing series on the future of media. You can download the whole thing (yes, for free) via the link below and Stowe’s site. TFA’s Gerd Leonhard wrote the foreword (excerpt): The overlap of social media and TV represents a huge opportunity for those that truly understand and internalize, embrace and partake in these changes, and that welcome this dawning networked, interdependent and many-to-many society. via www.worktalk.ly”
- Special Report: Social TV and The Second Screen (stoweboyd.com)
- Gerd Leonhard: New video: My Keynote on Broadband Futures (from the future with high-speed broadband conference in Auckland) (mediafuturist.com)
- This is beachfront real estate. Buy In Now. via my Future of Business Blog (futuristgerd.com)