To understand why the Internet hasn’t destroyed cable, ask yourself: Where do you get your Internet? It’s probably from the same people selling you TV. Since 2005, total cable industry revenue is up 50% — and two-thirds of that increase came from selling something that wasn’t television. For the most part, it was Internet. Cable companies like Comcast and Time Warner Cable sell broadband at ridiculously high margins. When you compare the total cost and profit of selling TV versus selling Internet, it’s clear to Moffett that pay TV “has represented less than half of [cable’s] business for more than a year.” (via How the TV Business Got Rich Off the Thing That Was Going to the Kill It: The Internet - Derek Thompson - The Atlantic)

To understand why the Internet hasn’t destroyed cable, ask yourself: Where do you get your Internet? It’s probably from the same people selling you TV. Since 2005, total cable industry revenue is up 50% — and two-thirds of that increase came from selling something that wasn’t television. For the most part, it was Internet. Cable companies like Comcast and Time Warner Cable sell broadband at ridiculously high margins. When you compare the total cost and profit of selling TV versus selling Internet, it’s clear to Moffett that pay TV “has represented less than half of [cable’s] business for more than a year.” (via How the TV Business Got Rich Off the Thing That Was Going to the Kill It: The Internet - Derek Thompson - The Atlantic)

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    Related articles Future...Innovation & Business: From Ego to… (thefuturesagency.com)
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  9. thegeekentitlement reblogged this from futuristgerd and added:
    Im glad i cut cable 2 years ago. Best choice i ever made aside from my visectomy in 2001.
  10. analyticisms reblogged this from kdnewman and added:
    Interesting analysis!
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  12. kiblawi2000 reblogged this from futuristgerd and added:
    Whoa, this makes so much sense now….now I feel like an idiot
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    Wow
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    ]P0/”o?`: +NZ J !=jus+djtq9]c#v”
  21. winkler reblogged this from futuristgerd and added:
    Very informative
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