Author / Marketer Rohit Bhargava and Futurist Gerd Leonhard discuss Likeonomics (MeetingOfTheMinds) (by Gerd Leonhard)

"Likeonomics" is Rohit Bhargava’s latest book see   The book is about why some people and companies are more believable than others and why likeability is the real secret to being more trusted, getting more customers, making more money — and perhaps even changing your life.  More about Rohit here:

In this online video conversation, Rohit and Futurist Speaker Gerd Leonhard discuss the ideas behind Likeonomics and related marketing and branding concepts.

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