Kevin Lockett, Digital Media Analyst from Lockett Media, says the result will be a fundamentally changed cable industry - one that will have to be far more transparent and flexible in order to keep its customers from defecting to new Internet-based options. If and when the general public figures out that it now has real alternatives, Locket says, “the cable companies are in trouble.”
The exciting news for advertisers? One of the most frequently handled devices in the house, previously incapable of carrying ads, will become a channel for the most personalized kinds of messages. Just imagine the ads you can send to a remote control that knows not just what its owner is watching, but what he or she likes to watch in general.
TV news is ultimately much more an arm of the entertainment industry than it is of the news industry. Its star anchors get paid millions of dollars because they’re popular on TV, not because of their reporting skills; and while the occasional news magazine program will sometimes break news, newspapers and websites have always been the undisputed leaders on that front.
If you haven’t, I suggest reading Postman’s “Amusing Ourselves To Death” (from 1985) which discusses this idea that TV news is actually entertainment.
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