Posts tagged trust

These are some of my recent ‘bottom lines’ on the Future of Media. Read more on my new blog at FuturistGerd.com  Download most of my books incl. The Future of Content (2011) for free, via GerdCloud (my shared-items dropbox folder). Watch some videos of my recent keynotes and talks on this topic. Download the DISRUPTION PDF.  Enjoy and spread the word.

Transition Trauma Guaranteed. We are currently experiencing a very unique combination of digitally-fueled disruptions: rising globalization and much increased economic interdependence of regions, nations, companies and people, widespread and hyper-effective socio-political activism via social networks and UGC media (especially video, as Koni2012′s 96Million views have shown), the rise of almost Wikileakean openness expectations by consumers and a new kind of ‘tyranny of transparency’ that has engulfed people around the globe, radical consumer empowerment based on waves of technological leaps and what is often referred to the ‘consumerization of IT’, and an overall sense of ambiguity and instability. These trends, to me, are showing that we are heading into an ‘it-all-depends’ – world rather than an either/or world. In this future, many yes/no situations of the past are becoming maybe’s – and this poses a real challenge to business planning and operations. Linear thinking can now be a real disadvantage; lateral, organic and fluid approaches are becoming a requirement to success. (via Gerd’s Guide to Disruption, Part 3: Transition Traumas, Brands with Purpose, Interdependence not Independence - Futurist Gerd Leonhard)

Transition Trauma Guaranteed. We are currently experiencing a very unique combination of digitally-fueled disruptions: rising globalization and much increased economic interdependence of regions, nations, companies and people, widespread and hyper-effective socio-political activism via social networks and UGC media (especially video, as Koni2012′s 96Million views have shown), the rise of almost Wikileakean openness expectations by consumers and a new kind of ‘tyranny of transparency’ that has engulfed people around the globe, radical consumer empowerment based on waves of technological leaps and what is often referred to the ‘consumerization of IT’, and an overall sense of ambiguity and instability. These trends, to me, are showing that we are heading into an ‘it-all-depends’ – world rather than an either/or world. In this future, many yes/no situations of the past are becoming maybe’s – and this poses a real challenge to business planning and operations. Linear thinking can now be a real disadvantage; lateral, organic and fluid approaches are becoming a requirement to success. (via Gerd’s Guide to Disruption, Part 3: Transition Traumas, Brands with Purpose, Interdependence not Independence - Futurist Gerd Leonhard)

Trust will be everything. Social media and our real-time connections have prompted a new age of transparency and consciousness around values, motivations, behaviors and outcomes of institutions. Doing good marketing and advertising means embracing responsibility and accountability throughout your organization’s entire value chain. (via The future of advertising will be… Good stuff via The Media Online - Futurist Gerd Leonhard)

Trust will be everything. Social media and our real-time connections have prompted a new age of transparency and consciousness around values, motivations, behaviors and outcomes of institutions. Doing good marketing and advertising means embracing responsibility and accountability throughout your organization’s entire value chain. (via The future of advertising will be… Good stuff via The Media Online - Futurist Gerd Leonhard)

Data is the new Oil: 3 illustrations - which one do you think is best? The theme was coined by Clive Humby at AMA 2006, but I use it a lot in my talks and presentations, see the links here

The b/w piece was done by Sedat Oezgen, the green & cloud piece is by Gerry Alpern, and the people/cloud background was licensed from sevensheaven

(via On Privacy, Consumers’ Concerns and Actions Diverge - eMarketer)