Future of Business & Communications: FuturistGerd

kdnewman:

CHART OF THE DAY: The Beginnings Of Second Screen Commerce

Second screen commerce would also be a natural extension of advertising and product placement strategies. If you like a product advertised on television, it should be easy to act on impulse and purchase it immediately via a mobile device. Similarly, if there’s a prominent product placement on a popular show, it should only take a few clicks to find it on your smartphone or tablet and buy it.

more over at Business Insider

How a $20 tablet from India could blindside PC makers, educate billions and transform computing as we know it (via How a $20 tablet from India could blindside PC makers, educate billions and transform computing as we know it - Quartz)

Totally spot-on piece!

qz.com

OLPC Project Puts Tablets In The Hands Of Formerly Illiterate Children With Amazing Results | TechCrunch

The hut became a focal point for the town’s children, and the kids loved their tablets so much that they slept with them. One kid would learn how to launch a Disney movie and the others would follow. Another kid learned how to unlock the built-in camera. It was a form of viral education that we see, under the surface of many childhood interactions, every day. They learned without learning.

Tablet ownership has doubled (11 to 22 percent) in the year since the first PEJ/Economist survey. Smartphone ownership is up from 35 to 44 percent. Half of Americans now have one mobile device or both. (via Mobile news habit grows, creating new business opportunity with old challenges | Poynter.)

poynter.org

Social media still important, but CEOs see future in mobile technologies (via Media CEOs Look to Smartphones, Tablets for Digital Growth - eMarketer)

social media ranks last for media CEOs... no surprise:)

Gerd comments: funny that these CEOs consider social media to be a different thing than mobile:) I think it’s actually the same: most users like their smartphones and tablets BECAUSE of social media:)

My view is that you can’t have one without the other. But it’s interesting to see how the viewpoint of ‘just buy our stuff’ ie transaction prevails over engagement, conversation and interaction (in the minds of these CEOs). The reality, however, is this, imho: Interaction before transaction.

(via If Content Is King, Multiscreen Is The Queen, Says New Google Study | TechCrunch)

That effectively means that while your total content experience perhaps doesn’t need to be designed for a smartphone experience, at least the initial part of it should be, and that part should be integrated with how that content might be used on other devices — so, for example, watching a film first on a phone and then finishing it on a TV, or starting a shopping experience on a phone and finishing it on a PC….

TechCrunch