Reiterating its goal of a world powered solely by renewable energy by 2050, and recognizing the need for new policy following the deadline of its 20-20-20 climate targets, the WWF has released a new report outlining ways the EU can both meet, and increase, its energy commitments.
Just downloaded the report - must-read!!
WWF’s report, “Putting the EU on track for 100% renewable energy”, has been released amid the “increasingly active” debate over what should come after the EU’s 20-20-20 energy targets deadline has passed.
Over the course of this series, we have outlined a case for Breakthrough Capitalism. We successfully move towards our Breakthrough scenario when business, government, community, and entrepreneurial leaders work together to change the rules of the game in the key systems in which they operate. Among other things, this involves transforming how investors, suppliers, customers, employees, and competitors define, value, and pursue social impact.
Good piece by John Elkington (read his book ZERONAUTS
Recorded Jan 18, 2013, in Mill Valley, CA, this is Part 3 of a conversation between me and Futurist Dr. James Canton. This video is part of the new MeetingsOfTheMind.tv series (launching soon). Topics discussed include general sustainability trends and predictions, ‘green future’ opportunities, the future of capitalism and ‘growth & profit economics’, accountability and social innovation, renewable energy, Jeremy Rifkin’s Intergrid, and much more. Apologies for the low audio output, btw; try the MP3 version via the link below for better sound.
Elkington points to Ram Nidumolu, CK Prahalad, and MR Rangaswami, who wrote in the Harvard Business Review in 2009: “Our research shows that sustainability is a mother lode of organisational and technological innovations that yield both bottom-line and top-line returns … smart companies now treat sustainability as innovation’s new frontier.
Must-read; in my Kindle queue.
The decade to 2020 is set to be our Detox Decade, in which we are forced to abandon unsustainable mindsets, behaviors, and valuation models.
The most common barriers to sustainable resource use, according to study co-author and Duke University associate professor Kimberly Wade-Benzoni, are the time lag between present action and future results as well as the tradeoffs endured by present individuals as they make room for future generations of people.
And reason #2: climate depression. Much easier to stay put and not question our lifestyles than to face disastrous messages at every turn. TOUGH CHALLENGE