Among the bigger-name streaming services are Spotify, which uses a freemium ad-supported, desktop app-based model; Rdio, which takes a tiered, cloud-based approach; and Pandora, whose personalised streaming radio is also available on a freemium ad-supported model. There’s also Wimp, Rara, Napster, We7, Pure, Last.fm, Senzari, Grooveshark, Sony Music Unlimited, Songza, Mog, Samsung Music Hub, and Microsoft’s Xbox Music, to name a few. In total, more than 500 legal music services are operating across the world, together having registered over 13 million paying subscribers - a figure that jumped more than 65 per cent last year, according to the International Federation of the Phonographic Industry’s (IFPI) Digital Music Report 2012 ….
It’s all about access, not ownership. And Freemium. The music business needs to get this, or fold.
In a new report , Informa Telecoms & Media analyst Giles Cottle posits that Spotify has been more instrumental in helping Telia upsell smartphones and data plans to existing customers than in helping it poach customers from rival carriers.
They should make a basic version available for FREE, and upsell from there. IMHO.
The music industry insists on being paid. But by doing so in such clumsy and badly implemented ways, they have destroyed any pleasure from listening to music and alienated countless customers. I tried to buy CDs, but Apple can’t copy them properly onto my PC. My PC can’t stream them reliably through my Squeezebox because of Microsoft and Logitech. No music subscription service I can access on the Squeezebox is any good at all.
Good piece - I do love Spotify, tho:))
With most other businesses, if a supplier makes unreasonable demands, a retailer can turn to other providers,” wrote Michael Robertson, CEO and founder of MP3tunes.com, about the problems with the industry . “Since copyright law gives record labels and publishers a government-granted monopoly, no such option is possible with music. Digital vendors have only two options: Accept the terms or not include those songs in their offering.
Great piece. What a mess. Glad I have departed this industry.
A Proposal for a System to Replace Phonograph Record Merchandising.