Posts tagged solomo

Future Of Digital Marketing 2013 (by Digital Malaysia)

nice video interview with me:))

Consumers in rich countries don’t need phones anymore, and they’re demanding bigger screens US journalists love to hold phablets up to their heads in order to prove how ridiculous they are as phones, but that misses the point: the fraction of time we spend using these devices for phone conversations continues to shrink. In surveys, time spent on calls comes in fourth after web browsing, social media, music and gaming, and on average may represent as little as 10% of the two hours a day we spend on our “phones.”
kdnewman:

CHART OF THE DAY: The Beginnings Of Second Screen Commerce

Second screen commerce would also be a natural extension of advertising and product placement strategies. If you like a product advertised on television, it should be easy to act on impulse and purchase it immediately via a mobile device. Similarly, if there’s a prominent product placement on a popular show, it should only take a few clicks to find it on your smartphone or tablet and buy it.

more over at Business Insider

kdnewman:

CHART OF THE DAY: The Beginnings Of Second Screen Commerce

Second screen commerce would also be a natural extension of advertising and product placement strategies. If you like a product advertised on television, it should be easy to act on impulse and purchase it immediately via a mobile device. Similarly, if there’s a prominent product placement on a popular show, it should only take a few clicks to find it on your smartphone or tablet and buy it.

more over at Business Insider

What’s the Future of Business by Brian Solis #WTF (by Brian Solis)

Check out his new book - great resource!

We are entering an era of information tsunamis: mind-boggling global data torrents , all-pervasive social-local-mobile (SoLoMo) connectivity, widespread ‘wikilikean’ transparency expectations (both B2C as well as B2B), rapid changes in interface technologies (AR, gestures, voice-control, nano-technologies, bionics, AI etc), the hyper-realtime speed of information and media, and of abundant consumer choice in pretty much every sector of commerce and business.

The Permanent Disruption of Social Media - and what it means for NGOs *MustRead :)

Great piece on how social media is changing NGOs and NPOs and the entire business of donations. MUST READ.

Key point: re-defining contributions:))

"…When organizations emphasize financial donations as the primary means of support, they may be doing so at the risk of discouraging other types of supportive activities—many of which have the ability to expand significantly the influence of the person at the center of the vortex, and therefore increase the contributions of others.

There is a parallel shift occurring in the for-profit sector, as more and more consumers turn to social media and online channels to talk about and share their experiences with products and services. As Paul Smith and Ze Zook wrote in their book Marketing Communications , “the ideal customer, or most valuable customer, does not have to be someone who buys a lot. The ideal customer could be an influencer who is a small irregular buyer but who posts ratings and reviews, as the reviews could influence another 100 buyers

"The new model should incorporate the following characteristics of donor engagement:

  • Allows for a donor to be engaged at different entry points and to move easily between them during the life cycle of his engagement
  • Has no fixed end point for a donor’s engagement
  • Allows for the donor-engagement footprint to expand or contract in ways that are unique to and driven by the individual donor
  • Places the donor’s needs—not the organization’s—at the center of the engagement
  • Accounts for the influence of other people on the strength of the donor-organization relationship…”

From “Liking” to Leading: The Rise of Social Business with IBM’s Alistair Rennie (by IBMSocialBiz)

Managing C-suite social engagement is not only about presenting the company to outsiders. It can also be an internal tool. Nearly 70% of employees surveyed at companies where C-suite social engagement was managed told BRANDfog that it made their CEO a more effective leader. And 81% thought a CEO’s presence on social media helped in talent acquisition and employment branding. (via Social CEOs Drive Company Visibility - eMarketer)

Managing C-suite social engagement is not only about presenting the company to outsiders. It can also be an internal tool. Nearly 70% of employees surveyed at companies where C-suite social engagement was managed told BRANDfog that it made their CEO a more effective leader. And 81% thought a CEO’s presence on social media helped in talent acquisition and employment branding. (via Social CEOs Drive Company Visibility - eMarketer)

Mobile advertising spending more than doubled globally last year, with increases set to continue for the next four years until the market is worth almost $37 billion by 2016. (via MobiAD » Mobile Advertising News » Mobile Advertising Sees Enormous Growth - Spending Doubles In 2012)

Mobile advertising spending more than doubled globally last year, with increases set to continue for the next four years until the market is worth almost $37 billion by 2016. (via MobiAD » Mobile Advertising News » Mobile Advertising Sees Enormous Growth - Spending Doubles In 2012)

futuresagency:

(via BII MOBILE INSIGHTS: What Is The Future Of Mobile? - Business Insider)  Good read!!


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Futurist Gerd Leonhard: Telemedia Futures: how open technologies will shape the future of media (by Gerd Leonhard).  Check out my talk on what I call TeleMedia ie the coming Telecom/ Media OTT convergence

Facebook: Graph Search Announcment (by Tilo Hensel)

Gerd adds: this is pretty amazing stuff. Watch Zuck speak - I think this is a very big deal in Facebook’s evolution … to be the next Google.

A record-breaking 1.76 billion iOS and Android apps were downloaded the week of December 25th-31st alone, according to Flurry Analytics, with an estimated 89 percent of the 45.6 billion total downloaded in 2012 available completely for free

Q&A with Don Tapscott, author, speaker and adviser on media, technology and innovation | JWT Intelligence

Most people don’t value living publicly—they value the social networks that are increasingly important to day-to-day life. In testimony before a congressional committee, Justin Brookman from the Center for Democracy & Technology outlined the dilemma that citizens confront when they want to participate fully in society yet not live under constant surveillance. He likens the decision to opt out of being part of the data collection as analogous to opting out of electricity 30 years ago. If a person disconnected from the services that collect personal and sensitive data, it would be tantamount to disconnecting from society.