Posts tagged social media
The Permanent Disruption of Social Media - and what it means for NGOs *MustRead :)
Great piece on how social media is changing NGOs and NPOs and the entire business of donations. MUST READ.
Key point: re-defining contributions:))
“…When organizations emphasize financial donations as the primary means of support, they may be doing so at the risk of discouraging other types of supportive activities—many of which have the ability to expand significantly the influence of the person at the center of the vortex, and therefore increase the contributions of others.
There is a parallel shift occurring in the for-profit sector, as more and more consumers turn to social media and online channels to talk about and share their experiences with products and services. As Paul Smith and Ze Zook wrote in their book Marketing Communications , “the ideal customer, or most valuable customer, does not have to be someone who buys a lot. The ideal customer could be an influencer who is a small irregular buyer but who posts ratings and reviews, as the reviews could influence another 100 buyers”
“The new model should incorporate the following characteristics of donor engagement:
- Allows for a donor to be engaged at different entry points and to move easily between them during the life cycle of his engagement
- Has no fixed end point for a donor’s engagement
- Allows for the donor-engagement footprint to expand or contract in ways that are unique to and driven by the individual donor
- Places the donor’s needs—not the organization’s—at the center of the engagement
- Accounts for the influence of other people on the strength of the donor-organization relationship…”
Data is the new Oil: 3 illustrations - which one do you think is best? The theme was coined by Clive Humby at AMA 2006, but I use it a lot in my talks and presentations, see the links here
The b/w piece was done by Sedat Oezgen, the green & cloud piece is by Gerry Alpern, and the people/cloud background was licensed from sevensheaven
Beyond Social: imagining the post-normal business
This is Stowe Boyd’s keynote from Meaning 2012.
It is jam-packed with brainfood about the near-future of business. I recommend it: you’ll walk away with something to mull, something to pass on.
The Meaning 2012 conference was a blast, although I should have flown in a day earlier, to get delagged better.
(via Onion TED Talk Destroys Social Media Consultants)
Hilarious!!!
Keynote Speaker Gerd Leonhard: Social Media and the Future of Business (Schwab Impact 2010) (by Gerd Leonhard)
Take a look; would love your feedback
(via Facebook’s Generation Y nightmare | Technology | guardian.co.uk)
Gerd adds: good read, made me think, not sure I share the pessimism, tho:)
(via FuturistSpeaker.com » In Search of the Next Great Addiction)
For years, Facebook users have known they “might be targeted based on what they posted online, but that was separate from what you did off of Facebook or in the real world,” said David Jacobs, EPIC’s consumer protection counsel. “Now the rules have changed and this information is being matched or cross-referenced. There is an issue with changing the rules on people.” (via Facebook Sells More Access to Members for Advertisers - WSJ.com)
Gerd adds: good read. Key issue with SoLoMo advertising is the balance with privacy. Whoever can figure this out will score nicely:))
Social media still important, but CEOs see future in mobile technologies (via Media CEOs Look to Smartphones, Tablets for Digital Growth - eMarketer)
Gerd comments: funny that these CEOs consider social media to be a different thing than mobile:) I think it’s actually the same: most users like their smartphones and tablets BECAUSE of social media:)
My view is that you can’t have one without the other. But it’s interesting to see how the viewpoint of ‘just buy our stuff’ ie transaction prevails over engagement, conversation and interaction (in the minds of these CEOs). The reality, however, is this, imho: Interaction before transaction.
… despite the rise in second screening people only one in ten people browse the internet for information about the programme they are watching. Furthermore, 68% of respondents that do use the internet to connect with a programme would not want the websites for products, personalities or adverts that have just been shown on television, to automatically appear on their second screen. So instead of interacting with the programmes they are watching, people are talking about them with friends. This behaviour is more prominent among younger age groups and gradually declines with age. (via 24% of people use second screens while watching TV | Econsultancy)
However, the study results show that physicians in Europe, particularly in Italy and France, are by far the most conservative when it comes to using public social media sites, medical community sites or the internet for professional networking, compared to physicians in the emerging markets.
“If people are only thinking of these as marketing tools, they’re missing opportunities,” Aase said. “That’s probably part of the reason for the growth this year.”
Social media is no longer used just for marketing purposes — it now has a place in medical education and medical research. “These tools aren’t just about building market shares, but they’re about helping patients and connecting providers,” he said.
- Page 1 of 3
- Next »
I liked:
See more-
Vint Cerf discusses an interplanetary internet.
Father of the internet, Vint Cerf, on creating the interplanetary internet
-
-
An animated infographic series called “Smart Community” by Toshiba shows facts about countries in relation to the rest of the world.
-
How Google Glass Works
By Martin Missfeldt.
Get posts via Email
Subscribe to Newsletter
