Posts tagged social media

Coca-Cola Social Media Guard (by Coca-Cola Social Media Guard)

“It’s not a question of whether technology can do it — it can,” said Gerd Leonhard, a Swiss author and futurist. “Now the question is what is our ethics?” It becomes a question of what should or should not be allowed and, eventually, of what is human. Technology will progress to the point where artificial intelligence will eclipse that of its makers. Mr. Leonhard believes this will have enormous impacts on society, and on death. “When you can use social media to such an extent that you can become a super human, and continue a virtual life after you cease to exists, that is not a desirable direction. It’s an aberration,” he said. Mr. Leonhard wonders what will become of a society that never has to learn to say goodbye — where nothing is ever forgotten and nobody ever really disappears. “The next five years are going to bring a lot of possibility, and questions about ethics,” Mr. Leonhard said. “People are not yet arguing whether or not it’s ethical to tweet after I die.” (via How We Die Now: People will be forced to consider their posthumous digital reputations | National Post)

“It’s not a question of whether technology can do it — it can,” said Gerd Leonhard, a Swiss author and futurist. “Now the question is what is our ethics?” It becomes a question of what should or should not be allowed and, eventually, of what is human. Technology will progress to the point where artificial intelligence will eclipse that of its makers. Mr. Leonhard believes this will have enormous impacts on society, and on death. “When you can use social media to such an extent that you can become a super human, and continue a virtual life after you cease to exists, that is not a desirable direction. It’s an aberration,” he said. Mr. Leonhard wonders what will become of a society that never has to learn to say goodbye — where nothing is ever forgotten and nobody ever really disappears. “The next five years are going to bring a lot of possibility, and questions about ethics,” Mr. Leonhard said. “People are not yet arguing whether or not it’s ethical to tweet after I die.” (via How We Die Now: People will be forced to consider their posthumous digital reputations | National Post)

2013 Edelman Global Entertainment Survey (by Edelman PR)

Inisghtful comments on global trends, read more here

(via Is Your Private Information Safe on Social Media?)
(via • Chart: Social Networks to Reach 1 in 4 People Worldwide This Year | Statista)
Gerd adds: clearly… social networks are the new broadcasters.

(via • Chart: Social Networks to Reach 1 in 4 People Worldwide This Year | Statista)

Gerd adds: clearly… social networks are the new broadcasters.

KUALA LUMPUR
THE prevalence of advertising via social media has made it more difficult for brands to market themselves differently - and this is because corporates fail to embrace the interactivity concept behind the online medium, said The Future Agency chief executive officer and futurist Gerd Leonhard. He noted that many marketers tend to forget social media is foremost interaction before the action. “It is not about selling but rather a process of engaging. Most brands find it hard to understand why they should do this.” In an interview, he said proper engagement will lead to more people liking the brand and product. So, marketers should move forward to make brands more human at an emotional level. “We are marketing with, not at people. In the future, everybody will be connected on mobiles and we don’t need marketing strategies that interrupt us. Social media is now a strategy for marketers to open up and listen to consumers. It is now a place for brands to earn reputation.”

Going beyond social media | The Malay Mail

Some snippets from an interview with me (Gerd Leonhard), in KL; a few days ago

See my presentation here

The Permanent Disruption of Social Media - and what it means for NGOs *MustRead :)

Great piece on how social media is changing NGOs and NPOs and the entire business of donations. MUST READ.

Key point: re-defining contributions:))

"…When organizations emphasize financial donations as the primary means of support, they may be doing so at the risk of discouraging other types of supportive activities—many of which have the ability to expand significantly the influence of the person at the center of the vortex, and therefore increase the contributions of others.

There is a parallel shift occurring in the for-profit sector, as more and more consumers turn to social media and online channels to talk about and share their experiences with products and services. As Paul Smith and Ze Zook wrote in their book Marketing Communications , “the ideal customer, or most valuable customer, does not have to be someone who buys a lot. The ideal customer could be an influencer who is a small irregular buyer but who posts ratings and reviews, as the reviews could influence another 100 buyers

"The new model should incorporate the following characteristics of donor engagement:

  • Allows for a donor to be engaged at different entry points and to move easily between them during the life cycle of his engagement
  • Has no fixed end point for a donor’s engagement
  • Allows for the donor-engagement footprint to expand or contract in ways that are unique to and driven by the individual donor
  • Places the donor’s needs—not the organization’s—at the center of the engagement
  • Accounts for the influence of other people on the strength of the donor-organization relationship…”

Data is the new Oil: 3 illustrations - which one do you think is best? The theme was coined by Clive Humby at AMA 2006, but I use it a lot in my talks and presentations, see the links here

The b/w piece was done by Sedat Oezgen, the green & cloud piece is by Gerry Alpern, and the people/cloud background was licensed from sevensheaven

smarterplanet:

Beyond Social: imagining the post-normal business

This is Stowe Boyd’s keynote from Meaning 2012.

It is jam-packed with brainfood about the near-future of business. I recommend it: you’ll walk away with something to mull, something to pass on.

The Meaning 2012 conference was a blast, although I should have flown in a day earlier, to get delagged better.

Keynote Speaker Gerd Leonhard: Social Media and the Future of Business (Schwab Impact 2010) (by Gerd Leonhard)

Take a look; would love your feedback

(via Facebook’s Generation Y nightmare | Technology | guardian.co.uk)
Gerd adds: good read, made me think, not sure I share the pessimism, tho:)

(via Facebook’s Generation Y nightmare | Technology | guardian.co.uk)

Gerd adds: good read, made me think, not sure I share the pessimism, tho:)

(via FuturistSpeaker.com » In Search of the Next Great Addiction)
"…while those who are desperately concerned with the wellbeing of our society are raising red flags, the business world is being incentivized to create technologies that elevate our addictions even further…"

(via FuturistSpeaker.com » In Search of the Next Great Addiction)

"…while those who are desperately concerned with the wellbeing of our society are raising red flags, the business world is being incentivized to create technologies that elevate our addictions even further…"
(via Some Food For Thought | Drew Chandler | Digital Marketing, New Media, Speaking)
For years, Facebook users have known they “might be targeted based on what they posted online, but that was separate from what you did off of Facebook or in the real world,” said David Jacobs, EPIC’s consumer protection counsel. “Now the rules have changed and this information is being matched or cross-referenced. There is an issue with changing the rules on people.” (via Facebook Sells More Access to Members for Advertisers - WSJ.com)
Gerd adds: good read. Key issue with SoLoMo advertising is the balance with privacy. Whoever can figure this out will score nicely:))

For years, Facebook users have known they “might be targeted based on what they posted online, but that was separate from what you did off of Facebook or in the real world,” said David Jacobs, EPIC’s consumer protection counsel. “Now the rules have changed and this information is being matched or cross-referenced. There is an issue with changing the rules on people.” (via Facebook Sells More Access to Members for Advertisers - WSJ.com)

Gerd adds: good read. Key issue with SoLoMo advertising is the balance with privacy. Whoever can figure this out will score nicely:))