Posts tagged social

How to become internet famous for $68 (Santiago Swallow story sheds light on fake Internet fame - made me think)

There’s just one thing about Santiago Swallow that you won’t easily find online: I made him up. Everything above is true. He really does have a Twitter feed with tens of thousands of followers, he really does have a Wikipedia biography, and he really does have an official web site. But he has never been to TED or South By South West and is not writing a book. I—or rather he—flat out lied about that…”

Gerd adds: great story indeed.

Q&A with Jacqueline Novogratz, founder and CEO, Acumen Fund

Connected to that, the business schools are now integrating social responsibility, social entrepreneurship, impact investing and patient capital — a new ecosystem, if you will, that I hope long-term influences all of business. I think you’re starting to see a whole group of business leaders that believe that the status quo, when it comes to business, is no longer an option. We have to do better as a world.

Facebook: Graph Search Announcment (by Tilo Hensel)

Gerd adds: this is pretty amazing stuff. Watch Zuck speak - I think this is a very big deal in Facebook’s evolution … to be the next Google.

Plus-One This: Proof That Google Plus Will Prevail | Fast Company

Google Plus is really Google’s version of Google. It’s the groundwork for a level of search quality difficult to fathom based on what we know today. It’s also the Borg-like hive-queen that connects all the other Google products like YouTube, Google Maps, Images, Offers, Books, and more. And Google is starting to roll these products all up into a big ball of awesome user experience by way of Google Plus, and that snowball is starting to pick up speed and mass.

Why We're Not At The Biggest Tech Show In The World

there are now four technology companies that truly matter to people: Apple, Amazon, Facebook and Google. None of them are at CES.
Gerd adds: the victory of ‘experience’ over ‘stuff’ ?

Facebook Is Going To Sell Access To Your Inbox - BuzzFeed Mobile

Facebook, like all businesses, needs to make money. And the most valuable thing it has to sell is your attention. You might not think of your attention as “valuable,” but it is — extremely so. After its IPO, the question of how Facebook is going to make the kind of money it’s expected to became one of the central questions of existence. It’s shown a remarkable knack for pioneering lots of little ways to sell your attention, one shred at a time.

Confronting the end of ‘offline’ | SmartPlanet

Lots of companies know about you,” Athey said. “But knowing what you want to buy now — that contextual information is so much more powerful.” It’s why search ads sell better than display ads. The problem? “If only one company has that data, we can’t actually expect the benefits of that data to benefit the ecosystem.”

Why Google, Not Facebook, Knows Your Darkest Secrets

"Google is no longer organizing the world’s public information; that’s doing an increasingly fine job of organizing itself. Google is keeping the world’s secrets"

Good piece — made me think
Is this a Faustian bargain ??

Brazil Goes Social: The Rise of the Brazilian Digital Middle Class

Popular chocolate brand Lacta, for example, partnered with Orkut on Fazendinha, Brazil’s answer to Facebook’s Farmville game (the name literally translates as “little farm”). When players plant a cacao seed on their virtual farm, the seed grows into a tree that produces MiniBis, Lacta’s new chocolate snack.

Airbnb, Coursera, and Uber: The Rise of the Disruption Economy - Businessweek

the writing is already on the wall: Service businesses that don’t use social features to lower barriers and increase efficiency will likely not survive long.
Gerd adds: but it’s not either / or, it’s both!

The Weather Channel Social (by TheWeatherChannel)

Great example of crowd-sourced resources and ‘social marketing’ ie New Generatives

(via Condescending Corporate Brand Page)
(via MediaFuturist: PDFs and resources from today’s webinar on The Future of Television (with Stowe Boyd))
In case you missed our webinar on SocialTV and the Future of Television, today (shame on you;): the video will go live in a few hours (assuming the recording actually worked) on my Youtube Webinars playlist.And here are the slides we used (creative commons non-commercial, attribution licensed, as usual):  Gerd, Stowe   as well as the reports we referenced (subject to different licenses):  Ericsson: Getting Social on TV  Google: The new multi-screen world, and Stowe’s Social TV report.

(via MediaFuturist: PDFs and resources from today’s webinar on The Future of Television (with Stowe Boyd))

In case you missed our webinar on SocialTV and the Future of Television, today (shame on you;): the video will go live in a few hours (assuming the recording actually worked) on my Youtube Webinars playlist.

And here are the slides we used (creative commons non-commercial, attribution licensed, as usual):  Gerd, Stowe   as well as the reports we referenced (subject to different licenses):  Ericsson: Getting Social on TV  Google: The new multi-screen world, and Stowe’s Social TV report.

Welcome to the new reputation economy (Wired UK)

reputation is largely contextual, so it’s tricky to transport it to other situations. Sure, you might be an impeccable Airbnb host, but does that mean I would trust you with my car?