There’s just one thing about Santiago Swallow that you won’t easily find online: I made him up. Everything above is true. He really does have a Twitter feed with tens of thousands of followers, he really does have a Wikipedia biography, and he really does have an official web site. But he has never been to TED or South By South West and is not writing a book. I—or rather he—flat out lied about that…”
Connected to that, the business schools are now integrating social responsibility, social entrepreneurship, impact investing and patient capital — a new ecosystem, if you will, that I hope long-term influences all of business. I think you’re starting to see a whole group of business leaders that believe that the status quo, when it comes to business, is no longer an option. We have to do better as a world.
Google Plus is really Google’s version of Google. It’s the groundwork for a level of search quality difficult to fathom based on what we know today. It’s also the Borg-like hive-queen that connects all the other Google products like YouTube, Google Maps, Images, Offers, Books, and more. And Google is starting to roll these products all up into a big ball of awesome user experience by way of Google Plus, and that snowball is starting to pick up speed and mass.
Facebook, like all businesses, needs to make money. And the most valuable thing it has to sell is your attention. You might not think of your attention as “valuable,” but it is — extremely so. After its IPO, the question of how Facebook is going to make the kind of money it’s expected to became one of the central questions of existence. It’s shown a remarkable knack for pioneering lots of little ways to sell your attention, one shred at a time.
Lots of companies know about you,” Athey said. “But knowing what you want to buy now — that contextual information is so much more powerful.” It’s why search ads sell better than display ads. The problem? “If only one company has that data, we can’t actually expect the benefits of that data to benefit the ecosystem.”
Popular chocolate brand Lacta, for example, partnered with Orkut on Fazendinha, Brazil’s answer to Facebook’s Farmville game (the name literally translates as “little farm”). When players plant a cacao seed on their virtual farm, the seed grows into a tree that produces MiniBis, Lacta’s new chocolate snack.
the writing is already on the wall: Service businesses that don’t use social features to lower barriers and increase efficiency will likely not survive long.
Gerd adds: but it’s not either / or, it’s both!
PLEASE NOTE: this blog's focus has changed. As of 9/1/2013, my posts will be zeroing in on the FUTURE OF PRIVACY and the role of 'BIG DATA' as well as on the latest developments in HUMAN-MACHINE relationships. Previously, this blog provided insights on 'the future of business (which is still very closely related, of course). This blog is run by Gerd Leonhard, Keynote Speaker, Futurist, Author & Blogger, Strategist, Idea Curator, Occasional Heretic, CEO of The Futures Agency, Founder of Green Futurists.
Based in Basel, Switzerland.