Posts tagged slovenia

The total reset of marketing, branding and media – are you ready for the future? Gerd Leonhard Powerful technologies and a significant personal habit changes are impacting societal, economic and political developments. Marketing is following media/content as the next big arena for change – consider what has happened to music, film/TV and newspaper industries and then extrapolate on what will happen to marketing, branding and advertising in nearby future. Integration of media and communication channels (online-offline, augmented reality, responsive design, social TV), problems and challenges of editing, distribution and monetizing media content are just some of the challenges in the industry. These are also some of the topics that Gerd Leonhard will touch on; showing examples from around the globe and presenting future scenarios that will become reality quicker than you might think.

DESCRIPTIONS OF LECTURES - SEMPL 14

Meet Gerd Leonhard in Slovenia, this week FRIDAY Nov 30

(via futuresagency)

For my SLOVENIAN and SERBIAN friends:

Deset godina je radio kao kompozitor, gitarista i muzički producent da bi ga onda, kako kaže, zakačio virus interneta. Posvetio se e-poslovanju u meki tehnologije, Kaliforniji. Konačno, pre nekoliko godina vratio se u Bazel gde danas živi i priprema savete za klijente. Često ga zanima budućnost industrije koja je obeležila njegovu prošlost. – Već sada muzička industrija pokušava da sklopi ugovore sa telekomunikacionim kompanijama širom sveta. U tom udruživanju muzike i mobilnih usluga vidim svoj, istina, indirektanuticaj – objašnjava Leonhard. Njegov direktan savet je: ne pokušavajte da zaustavite besplatno skidanje filmova, muzike i članaka sa svetske mreže! Na pitanje koje sledi – kako će onda šou-biznis i mediji zaštititi svoje interese – Leonhard odgovara: – Vlasnici medija će pokušati da naplaćuju pristup sadržaju, ali većina njih neće uspeti jer bi izgubili korisnike, a time i oglase. Nije reč o tome da li se nešto plaća, već šta se plaća. Korisnici će uvek platiti za nešto što vredi, za ono što je bolje i brže i što je dovoljno jeftino da bi svako mogao da ga priušti.

A very special visionary and futurist is Gerd Leonhard. Marked by his lucidity, he will present several cases to highlight what might currently be the very best of the media world and where some urgent improvement is necessary to provide a better future to the media industry. As a media futurist, Leonhard advises, among others, Google, YouTube, Vodafone, Nokia, RTL, Unilever, IBM, Saatchi & Saatchi and Siemens. These days, he is mostly lecturing on the trend integration concerning mobile marketing, social media and geo-location services, further, on the future of business, which can only be assured by liquidity and digital service monetization tailored to the contemporary consumer, on the future of telecommunication companies, the integrated TV opportunities, as well as on some secret niche projects.
Program - SEMPL 14  Meet me in Slowenia Nov 30!