Abril is not alone. In June the Folha de São Paulo, the country’s largest daily, sacked 24 staff, 6% of the total. Its rival, O Estado de São Paulo, has been hit, too. After the death in May of its director, Ruy Mesquita, the paper cut 50 jobs. Its sister paper, the Jornal da Tarde, which stood up to the military dictatorship that ran from 1964-85, folded last year. The crisis is reckoned to have claimed 280 jobs in São Paulo alone this year. “We’re in the middle of a storm,” says Jayme Sirotsky, a former president of the World Association of Newspapers. “Everyone is trying to produce quality news content and still stay profitable in a hostile environment.”
ADDED VALUES are the key to the future.
The rapid switch from print to digital in the United States is not being replicated exactly in European countries. Germany is showing the strongest allegiance to traditional viewing and reading habits and has the lowest levels of internet news use.
2012 was a big year for publishers in navigating the rapidly shifting sands of digital media. Monetizing content became less about the promise of pay walls and more about the concrete success of them. And mobile delivery – of both content and advertising – became an ingrained part of most publishing strategies, with some big wins and a lot of expectations. The year also brought two big boosts to traffic and ad revenues: the presidential election and the Summer Olympic Games. In 2013, big data is going to give publishers an edge, once they get a handle on all the metrics. While new viewability standards bring new hoops to jump through, they also provide more accountability to advertisers. It was another year of of big change and challenges, but change for good and challenges met. Here’s to another exciting, promising year in publishing in 2013!
Online Publishers Association 10 top stories of 2012 (click to read all)
Good summary! My comment:
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