It’s easy to see why open education resources and the startups taking advantage of them are frightening the [bleep] out of traditional textbook publishers. Boundless textbooks are completely free and don’t come with the expiration dates one finds on textbook rental platforms and doesn’t require students to deal with bookstore buybacks.
In previous year-end lists, amateur viral videos at least shared the spotlight with videos that were professionally produced. This year, however, only one video, a father calling out his daughter for a Facebook post, went ultra-viral (at least enough to make the top 10). In addition to the Facebook father video, the top 10 saw four music videos (including “Gangnam Style” and “Call Me Maybe”), two comedy sketches, one commercial, one amazing feat, and one caused-based. video.
Like many publications, The New York Times has a banner ad problem. The problem is this: the Web is littered with banners and new computer-driven methods of buying discrete audiences is putting even further pressure on the display ad market. But unlike newfangled publications like BuzzFeed, the NYT isn’t giving up on the banner. In fact, it wants to reinvent it by giving it a heavy dose of the same tech savvy behind its recent pathbreaking interactive feature, “Snow Fall.” (via The New York Times’ Plan to Save the Banner Ad | Digiday)
on closer examination, the position of the Irish dead tree media (soon to be dead for good if they continue on that path) is just the tip of the iceberg for an industry facing issues that go well beyond its reluctance to embrace the culture of web links.
While banner ads are losing their luster, native ads became the trendy idea for 2012. Well, really a retread of an old idea: advertorials. In this new twist, native advertising runs in the editorial stream as branded content or sponsored packages. Native ads include any approach that integrates fully into the design or content of the website or app…
Gerd adds: advertising is becoming …. Content ;) like I said.
2012 was a big year for publishers in navigating the rapidly shifting sands of digital media. Monetizing content became less about the promise of pay walls and more about the concrete success of them. And mobile delivery – of both content and advertising – became an ingrained part of most publishing strategies, with some big wins and a lot of expectations. The year also brought two big boosts to traffic and ad revenues: the presidential election and the Summer Olympic Games. In 2013, big data is going to give publishers an edge, once they get a handle on all the metrics. While new viewability standards bring new hoops to jump through, they also provide more accountability to advertisers. It was another year of of big change and challenges, but change for good and challenges met. Here’s to another exciting, promising year in publishing in 2013!
Online Publishers Association 10 top stories of 2012 (click to read all)
Good summary! My comment:


In previous year-end lists, amateur viral videos at least shared the spotlight with videos that were professionally produced. This year, however, only one video, a father calling out his daughter for a Facebook post, went ultra-viral (at least enough to make the top 10). In addition to the Facebook father video, the top 10 saw four music videos (including “Gangnam Style” and “Call Me Maybe”), two comedy sketches, one commercial, one amazing feat, and one caused-based. video.
The cold truth for the moment is that there is not yet an advertiser-funded model to support any digital media enterprise of significance; digital revenues at newspapers do generate double digits of millions, but are way off the triple digits that would be required for anybody to start paying for their newsrooms and developers. Nor, really are paywalls”
Gerd adds: good point - but of course the problem is that in a truly connected world nobody really needs advertising as we knew it - it must be totally reinvented to fit the “Solomo” world. IMHO ;)
Future of Media TV Broadcasting Gerd Leonhard Futurist Speaker.055 on Flickr.
Curation will beat noise - the future of media, journalism :)
Google can hardly be blamed for the recession, declining readership, and slumping advertising revenue. Online advertising has not offset the decline of print ads in newspapers. In 2011 newspaper advertising globally amounted to $76 billion, down 41% since 2007, according to the World Association of Newspapers. Only 2.2% of newspapers’ advertising revenues last year came from digital platforms, and even these are vulnerable to ad-blocking software
Finally, we cannot negate the role that traditional media companies play in producing what is essentially a public good. Given its special status we citizens must also re-think whether or not we want to rely on for-profit and sometimes agenda-driven media companies as well as state-controlled organizations to filter the information we consume.
USA TODAY redesign: A look at the #newusatoday (by USATODAY)
Nice video that explains USAToday’s renewed focus on Visual Storytelling
Just as Tumblr seems to be trying to imitate a mainstream media entity by hiring bloggers to cover political conventions, traditional media outlets are trying to become more Tumblr-like by adopting animated GIFs and other tools as a way of making their content more viral.
The so-called “death of Newsweek” seems like a major blow to the magazine industry, and perhaps the larger print media industry, but that’s like saying winter is a major blow to the convertible industry
(via MediaFuturist: New video: Rebooting Media: my presentation at the Belfast Media Festival 2012)
This is a very nicely recorded video (thanks to the BBC NI and their fabulous studio in Belfast) and I cover a lot of ground as far as the future of media is concerned; one of my best talks on this topic, to date, imho:) Enjoy and share!
You can download the PDF with most of the slides here , or just browse my Slideshare channel. In this talk I cover most of the key topics such as ‘the people formerly known as consumers’, the shift from ownership to access, advertising becoming content, independence replaced by Interdependence, the end of attention monopolies, the social OS aka SoLoMo.
Special thanks to the BBC NI for making a great video and sharing it with me and everyone else. Also special thanks to Tiffany Shlain and her great work - be sure to watch ‘Connected the Movie’ asap!!
Vint Cerf discusses an interplanetary internet.
Father of the internet, Vint Cerf, on creating the interplanetary internet
An animated infographic series called “Smart Community” by Toshiba shows facts about countries in relation to the rest of the world.
How Google Glass Works
By Martin Missfeldt.