Posts tagged mobile
CHART OF THE DAY: The Beginnings Of Second Screen Commerce
Second screen commerce would also be a natural extension of advertising and product placement strategies. If you like a product advertised on television, it should be easy to act on impulse and purchase it immediately via a mobile device. Similarly, if there’s a prominent product placement on a popular show, it should only take a few clicks to find it on your smartphone or tablet and buy it.more over at Business Insider
Tomi T Ahonen: The Platform of the future? (by Conferenz NZ)
Good going, Tomi!
Now THERE is a good idea for telcos! Customer delight?
(via CHART OF THE DAY: The Super Low Ad Rates For Mobile - Business Insider)
For what it’s worth, we don’t think it’s weird that mobile ads are worth so little. No one has really come up with anything great for mobile advertising for a standard publisher. Twitter, Facebook, and Google all seem to have decent mobile ad products. The rest of the web is using crappy banners.
Mobile advertising spending more than doubled globally last year, with increases set to continue for the next four years until the market is worth almost $37 billion by 2016. (via MobiAD » Mobile Advertising News » Mobile Advertising Sees Enormous Growth - Spending Doubles In 2012)
In years to come, people may live lighter yet, suggests Gerd Leonhard, CEO of the Futures Agency. These personal devices, with all their cloud-based functionality, will have moved into our minds. If we require energy on the move, our clothes will harvest it through integrated photovoltaic or piezoelectric generators… We’re witnessing the rise of the modern nomad, “defined not by what they carry but by what they leave behind.” That’s the definition The Economist proposed nearly five years ago, in a feature written in anticipation of a wireless world, called Nomads at Last.
(via Internet Marketing Trends You Shouldn’t Miss — It’s All About Revenue: The Revenue Marketing Blog) 4 Mary Meeker slides not to miss!
World’s largest mobile operators: Monthly revenue per connection
Just did a quick backward calculation and a graph from Wireless Intelligence’ list of the world’s largest mobile operators (Q2-2012). Gives a pretty telling picture of the carriers in the US.
Good read on Disruption - Harvard Business Review
As smartphone penetration continues, watch carefully to see the degree to which carriers begin to lose lucrative messaging revenues as consumers increasingly embrace so-called over-the-top solutions like Skype, Viber, and, of course, Apple’s own messaging solution.
(via Digital to Account for One in Five Ad Dollars - eMarketer)
Worldwide, digital ad spending passed the $100-billion mark for the first time last year, according to new eMarketer estimates, and will increase by a further 15.1% in 2013 to $118.4 billion.
How a $20 tablet from India could blindside PC makers, educate billions and transform computing as we know it (via How a $20 tablet from India could blindside PC makers, educate billions and transform computing as we know it - Quartz)
Totally spot-on piece!
Online Publishers Association: more 2012 nuggets
While banner ads are losing their luster, native ads became the trendy idea for 2012. Well, really a retread of an old idea: advertorials. In this new twist, native advertising runs in the editorial stream as branded content or sponsored packages. Native ads include any approach that integrates fully into the design or content of the website or app…
Gerd adds: advertising is becoming …. Content ;) like I said.
Why It's Time to Get Excited About Digital Advertising
Until recently, mobile ads were generally really bad. On one side, tiny and unreadable banners; on the other, invasive and obnoxious interrupts. But that is starting to change thanks to responsive design, which publishers have been moving to in droves in the second half of 2012 (including Mashable). Not only does responsive design optimize content for the screen you’re on, but it also optimizes advertising to serve the ideal sized unit. On a smartphone, that might mean a 300x250 ad. On a tablet or desktop, it’s likely a 970x90. And on an inbetween device like a 7” tablet or a plus-sized smartphone like the Galaxy Note, a 160x600.
2013: A year when the future of the media may lie in the palm of your hand | Media | The Guardian
The cold truth for the moment is that there is not yet an advertiser-funded model to support any digital media enterprise of significance; digital revenues at newspapers do generate double digits of millions, but are way off the triple digits that would be required for anybody to start paying for their newsrooms and developers. Nor, really are paywalls”
Gerd adds: good point - but of course the problem is that in a truly connected world nobody really needs advertising as we knew it - it must be totally reinvented to fit the “Solomo” world. IMHO ;)
3.) Mind reading: no longer science fiction. Hand-written letters and the typewriter have fallen from grace, and speaking on the telephone may be heading in the same direction. However, rather than keying in a number or using voice-activated assistants on your smartphone, what if you could simply “think” about calling someone and it happens? IBM thinks this is not only could become a factor in our daily lives, but such technology could be used to help understand brain disorders including autism.
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Vint Cerf discusses an interplanetary internet.
Father of the internet, Vint Cerf, on creating the interplanetary internet
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An animated infographic series called “Smart Community” by Toshiba shows facts about countries in relation to the rest of the world.
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How Google Glass Works
By Martin Missfeldt.
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