Posts tagged media

meetingofthemindsv:

Future of Media, Print, Publishing: Meeting of the Minds #6 Futurists Gerd Leonhard & Ross Dawson (by Gerd Leonhard)

meetingofthemindsv:

Future of Media, Print, Publishing: Meeting of the Minds #6 Futurists Gerd Leonhard & Ross Dawson (by Gerd Leonhard)

Datawars and the future of Advertising: Futurist Speaker Gerd Leonhard at Guardian Ad Summit (by Gerd Leonhard)

One of my best talks on this topic. You can download the slides via my blog

In emerging, high-growth markets such as China, people are not encumbered with the legacy of PCs and have leap-frogged straight onto portable devices,” observed David Elms, Head of Media for KPMG in the UK. “This creates amazing opportunities for tech and media companies, many of which are struggling to devise models that are profitable and which truly sate consumers’ vast needs for information. They need to delve into understanding content much more intimately as it relates to their customers and then, marry the two.
The plague of sanitized media coverage reaches far beyond Turkey. Across the globe, and especially in young or struggling democracies like Argentina, Venezuela, Brazil, the Philippines, South Africa, Hungary and Albania, the lack of media independence is doing real damage. Media executives who intimidate or censor reporters while kowtowing to governments to protect their other business interests are undermining the freedom and independence of the press that is vital to establishing and consolidating a democratic political culture. (via In Turkey, Media Bosses Are Undermining Democracy - NYTimes.com)
Made me think.

The plague of sanitized media coverage reaches far beyond Turkey. Across the globe, and especially in young or struggling democracies like Argentina, Venezuela, Brazil, the Philippines, South Africa, Hungary and Albania, the lack of media independence is doing real damage. Media executives who intimidate or censor reporters while kowtowing to governments to protect their other business interests are undermining the freedom and independence of the press that is vital to establishing and consolidating a democratic political culture. (via In Turkey, Media Bosses Are Undermining Democracy - NYTimes.com)

Made me think.

16.20 - 16.40: Keynote: the future of technology and advertising: big data, zero privacy? Gerd Leonhard, futurist, author, CEO of The Futures Agency

Changing Advertising Summit 2013 programme | Media Network | guardian.co.uk

Meet me in London Oct 8 —- should be great fun::)

4 futurists discuss sustainability: Gerd Leonhard, Anton Musgrave, Neil Jacobsohn, Doug Vining (by Gerd Leonhard)

Media Futurists Gerd Leonhard and Robert Tercek on protected media spaces and the perils of control (by Gerd Leonhard)

(via The slides from my talk at MLove Halle (Germany) today: the future of media in a SoLoMo world - Futurist, Author and Keynote Speaker Gerd Leonhard)
(via The Joy of Not Being Sold Anything - By Banksy)

What's Ahead for the Net: Mary Meeker Explains It All

Meeker’s projected numbers for the increase in mobile traffic are too conservative, said James Lamberti, general manager and vice president of AdTruth.

“Not only are we seeing a tremendous growth in mobile phones, but as she noted, tablets are also growing like wildfire, roughly three times faster than the iPhone,” he told the E-Commerce Times.

“More importantly, Mary is right that the mobile ad market is largely untapped,” Lamberti said, adding that the irony of that $20 billion opportunity is that many marketers are skeptical it exists.

These are some of my recent ‘bottom lines’ on the Future of Media. Read more on my new blog at FuturistGerd.com  Download most of my books incl. The Future of Content (2011) for free, via GerdCloud (my shared-items dropbox folder). Watch some videos of my recent keynotes and talks on this topic. Download the DISRUPTION PDF.  Enjoy and spread the word.

If Cable Is Dying, Why Is It Still Making So Much Money?

But the cable companies aren’t exclusively in the business of selling TV. They’re really in the business of communications infrastructure, which is TV, phone, and Internet. The Internet business in particular has done very well for them. Since cable video subs peaked in the late 1990s, the industry has added 45 million high-speed Internet customers (SNL Kagan data, again).

(via CHART OF THE DAY: Where The Money Is Going In The Media Business - Business Insider)
The charm of traditional advertising was in cost and efficacy. One ad could be produced and — with minor adaptation — pumped into a handful of media channels with enough repetition to create awareness and interest to buy. If advertisers are going to have to create unique formats mixed with unique content for each and every different channel and platform, it’s going to massively affect not only budgets and timelines, but also a brand’s ability to get their message out to a larger audience in the same way that they used to. The somewhat ironic irritant here is that marketers know and understand that the best kind of advertising is when the message feels unique and highly personalized to both the consumer and how the ad is placed within the context of the media channels.