Posts tagged futuristgerd

Slides from my presentation at the Agency Symposium in Hunter Valley (AUS), today: future of advertising, marketing, agencies

More information on this event here.  Download the PDF: Future of Business Marketing Advertising Futurist Speaker Gerd Leonhard Public-web  8.5MB

Dropbox version (same file). Dropbox high res version (34 MB PDF)

The Future Of Business, Media And Advertising – The Next 5 Years

The exponential progress in technology is already impacting just about every segment of our society, culture and industry, and in the next 5 years we are likely to see almost science-fiction-like innovations become a common occurrence: big data-fuelled business intelligence, artificial intelligence in software and machines, repetitive human jobs replaced by automation, total trackability of most marketing and advertising activities, social networks as the broadcasters and the convergence of TV and the Internet, the continued shift to ‘brands with a purpose’, screens replacing almost all printed products, automated real-time language translation and much more. Gerd will address questions such as: which jobs will still be handled by humans rather than ultra-smart software? What is the future of agencies? How will stories be told in the future, and who will tell them? If media increasingly goes over-the-top and becomes even more fragmented, how will brands reach consumers in the future? How can marketers cut through the increasing noise in digital media? Which economic trends will impact the marketing business, and how?

And as usual, here are some key images from my talk (video to follow soon, hopefully):

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from FuturistGerd http://gerd.fm/YUxyDL
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The Future of In-Flight Entertainment: Virtual Reality? (interesting trend)

“Such virtual reality headgear are staples of science fiction movies. In “Demolition Man,” Sylvester Stallone and Sandra Bullock use them to have virtual sex (it doesn’t go well).  In the original “Total Recall,” Arnold Schwarzenegger uses one to go on a virtual vacation (that goes even worse).”

The Future of In-Flight Entertainment: Virtual Reality?

via Instapaper (click the link to see the original source) http://ift.tt/1BLEssN



from FuturistGerd http://gerd.fm/XgHkP0
via IFTTT

This Sex Offender-Spotting App Sounds Like a Really Bad Idea

There’s been a fair bit of discussion in the past week about an app for Google Glass that uses facial recognition to stalk “connect with” people around you. What few people seem to have pointed out so far is that this seems like a really bad idea.

17 Signs You're Actually In A Serious Relationship...With Your Smartphone

The new Spike Jonze movie, “Her,” tells the story of a man who falls in love with his computer. The film has critics blogging and tweeting about what this era of blogging and tweeting really means for the future of human intimacy.

Down The Rabbit Hole We Go! 300+ Mind Expanding Documentaries

I watch a lot of documentaries. I think they are incredible tools for learning and increasing our awareness of important issues. The power of an interesting documentary is that it can open our minds to new possibilities and deepen our understanding of the world.

The End of Dumb Money

Until a few months ago, pretty much the only people who cared about Bitcoin were drug dealers and socially-anemic guys who grew up playing Dungeons & Dragons… and still do.

Risk and responsibility in a hyperconnected world: Implications for enterprises

When “everything is becoming digital,” private, public, and civil institutions become more dependent on information systems and more vulnerable to attack by sophisticated cybercriminals, political “hacktivists,” nation-states, and even their own employees.

Mobile Advertising Projected to Increase 64% in 2014

As our web presence expands, so does the advertising space. Agencies are using mobile and native advertising to catch consumers’ attention on a variety of online platforms. Companies nearly tripled the amount of money spent on mobile advertising, from $1.

Brian Chesky: The 'Sharing Economy' and Its Enemies

San Francisco’s Radius Cafe is one of those places where “local” is the rule—all the food is sourced within a 100-mile radius of the restaurant. So it’s a touch ironic to meet there with Brian Chesky, the hoodie-wearing 32-year-old co-founder of Airbnb, whose game plan is global.

Snowden Calls Russian-Spy Story “Absurd” in Exclusive Interview

Edward J. Snowden, the former National Security Agency contractor turned whistle-blower, strongly denies allegations made by members of Congress that he was acting as a spy, perhaps for a foreign power, when he took hundreds of thousands of classified U.S. government documents.

Bill Gates Says The World Is Getting Vastly Better, While Crushing Myths About Foreign Aid

For the past five years, Bill and Melinda Gates have released a letter in January outlining the work the foundation has done in the last year. This year, the duo took a bit of a different approach.

Why 2014 is 'tipping point' for Internet: Marissa Mayer

Marissa Mayer, chief executive of Yahoo, has said that 2014 will be a “tipping point” for the evolution of the Internet. This year is one of the most important ever for the Internet and technology, according to Mayer.

Eric Schmidt Quotes

Over the years, though, he has become known for saying some pretty controversial, provocative, or bizarre things. And yet, despite the fact that he says lots of strange things, he’s one of the most vocal senior executives at Google.