Today, the bottom half of the global population owns less than 1 percent of total wealth. The richest 10 percent holds 86 percent of the world’s wealth. The top 1 percent—meaning those ultra-high-net-worth individuals with fortunes in excess of $50 million—own 46 percent of all global assets, according to Credit Suisse’s Global Wealth Report.
Given that the oil business is one of the biggest industries in the history of the world, for example, the metaphor hints at untold future riches. But it conveniently skates over the fact that oil wealth overwhelmingly benefits either ruling elites in corrupt and/or authoritarian countries, or huge corporations in democratic states.
Der Spiegel quoted the Snowden documents as revealing that the US taps half a billion phone calls, emails and text messages in Germany a month. “We can attack the signals of most foreign third-class partners, and we do,” Der Spiegel quoted a passage in the NSA document as saying.
Millions of years of biological development have given humans the ability to process information using all of our senses, but the last 30 years of technology advances have focused everything through our eyes and fingertips.
It is, in many ways, a snapshot of the way that statistical data from databases, user data from multiple participants, and social network data from the public will change the nature of rapid decision making in the years ahead. It’s a very big change, and Esri is at the forefront of the way big data and geography will merge in the future.
Being the starting point for online purchases is everything: Google’s biggest source of online advertising comes from searches with a shopping intent. Why look anywhere else when only Amazon will get it to you today?
In 2030, every purchase over $50, or what ever minimum you choose, is automatically assigned to our “personal ownership network.” Tagging chips built-in to these items automatically provide a full description of the product, serial numbers, date of purchase, manufacturing details, and more. All of this information is transferred into your personal ownership network, an intelligent software system designed to manage everything you own.
Brands want deeper and more profitable relationships with consumers in exchange for the trust they hope to inspire. Marketers are stretching their notions of what brands stand for and smudging the distinction between advertising and entertainment. The lines between marketing and other disciplines within a firm are fading. Brands want to be antidotes to cynicism. But this will not divert marketers from their main task, pungently summed up by an ad exec: “to figure out and fuel consumer desires like they’ve never been fuelled before.”
According to Reeves and Soule, Beeminder is the only platform that combines the advantages of quantified self-tracking with a commitment contract, a compelling and self-binding form of digital declaration in which users risk a public pledge as a form of accountability for their goals.
In the future, you won’t understand that products are collecting data about you — it will be invisible.” He cites Zipcar as a company to watch — it has recently improved mobile capabilities for users. He envisions a scenario where a future Zipcar app will only recommend nearby cars that match your preferences, rather than simply a list of vehicles in your zip code.
Let’s take one of the largest retailers—Walmart. Start by visualizing one five-drawer filing cabinet. Now, think of a room filled with 60 million five-drawer file cabinets. That’s how much data comes from all of the Walmart stores every hour. And as retailers install more sensors to add advanced predictive analytics to real-time sales and customer behavior, that figure of 60 million filing cabinets worth of data every hour is going to increase. For example, retailers are beginning to use mannequins with cameras in their eyes so they can see who’s looking at them and whether they’re male or female, pregnant or not, thin or heavy, etc. And that’s just one little data point.
By 2020, most interruptive marketing will be gone. Instead, marketing will be personalized, customized, and adapted to what I have expressed as my wishes or opt-ins — which essentially means that advertising becomes content. Data will be essential, and as users, we’ll be paying with our data — bartering a bit of our personal information in return for the use of platforms and services
There is so much more data out there that you can afford to tailor it to the individual,” says Patrick Wolfe, a statistician who studies social networks at University College, London. “Statistically, strength comes from pooling people together, but then the icing on the cake is when you individualize the findings.”
But the cable companies aren’t exclusively in the business of selling TV. They’re really in the business of communications infrastructure, which is TV, phone, and Internet. The Internet business in particular has done very well for them. Since cable video subs peaked in the late 1990s, the industry has added 45 million high-speed Internet customers (SNL Kagan data, again).
PLEASE NOTE: this blog's focus has changed. As of 9/1/2013, my posts will be zeroing in on the FUTURE OF PRIVACY and the role of 'BIG DATA' as well as on the latest developments in HUMAN-MACHINE relationships. Previously, this blog provided insights on 'the future of business (which is still very closely related, of course). This blog is run by Gerd Leonhard, Keynote Speaker, Futurist, Author & Blogger, Strategist, Idea Curator, Occasional Heretic, CEO of The Futures Agency, Founder of Green Futurists.
Based in Basel, Switzerland.