Posts tagged futag

Countries adding the most billionaires | SmartPlanet

Today, the bottom half of the global population owns less than 1 percent of total wealth. The richest 10 percent holds 86 percent of the world’s wealth. The top 1 percent—meaning those ultra-high-net-worth individuals with fortunes in excess of $50 million—own 46 percent of all global assets, according to Credit Suisse’s Global Wealth Report.

Berlin accuses Washington of cold war tactics over snooping

Der Spiegel quoted the Snowden documents as revealing that the US taps half a billion phone calls, emails and text messages in Germany a month. “We can attack the signals of most foreign third-class partners, and we do,” Der Spiegel quoted a passage in the NSA document as saying.

BMW's i-series mobility innovations, ParkNow program: added values rule | Digital Trends

ParkNow allows users to book parking space in advance for a specific price and location. The systems enables customers to either use the ParkNow app, or reserve and pay for a parking space on the ParkNow website before reaching their destination. There are currently more than 35 ParkNow stations set up in and around San Francisco.

Gerd adds: great example of how added values around the core are becoming crucial to brands

MIT Whiz Sets Out to Humanize the Internet of Things | Wired.com

Millions of years of biological development have given humans the ability to process information using all of our senses, but the last 30 years of technology advances have focused everything through our eyes and fingertips.

Mapping the Future with Big Data | WFS

It is, in many ways, a snapshot of the way that statistical data from databases, user data from multiple participants, and social network data from the public will change the nature of rapid decision making in the years ahead. It’s a very big change, and Esri is at the forefront of the way big data and geography will merge in the future.

The Amazon Bundle: Why the Retail Giant Is Like the Cable Company of the Future - The Atlantic

Being the starting point for online purchases is everything: Google’s biggest source of online advertising comes from searches with a shopping intent. Why look anywhere else when only Amazon will get it to you today?

Skinner Marketing: We're the Rats, and Facebook Likes Are the Reward - Atlantic Mobile

Skinner’s critics were prescient. They were right about control but wrong about the controllers. Our Internet handlers, not government, are using operant conditioning to modify our behavior today.

Thomas Frey on The End of Theft

In 2030, every purchase over $50, or what ever minimum you choose, is automatically assigned to our “personal ownership network.” Tagging chips built-in to these items automatically provide a full description of the product, serial numbers, date of purchase, manufacturing details, and more. All of this information is transferred into your personal ownership network, an intelligent software system designed to manage everything you own.

Marketing: Less guff, more puff | The Economist 4*read

Brands want deeper and more profitable relationships with consumers in exchange for the trust they hope to inspire. Marketers are stretching their notions of what brands stand for and smudging the distinction between advertising and entertainment. The lines between marketing and other disciplines within a firm are fading. Brands want to be antidotes to cynicism. But this will not divert marketers from their main task, pungently summed up by an ad exec: “to figure out and fuel consumer desires like they’ve never been fuelled before.”

What's Ahead for the Net: Mary Meeker Explains It All

Meeker’s projected numbers for the increase in mobile traffic are too conservative, said James Lamberti, general manager and vice president of AdTruth.

“Not only are we seeing a tremendous growth in mobile phones, but as she noted, tablets are also growing like wildfire, roughly three times faster than the iPhone,” he told the E-Commerce Times.

“More importantly, Mary is right that the mobile ad market is largely untapped,” Lamberti said, adding that the irony of that $20 billion opportunity is that many marketers are skeptical it exists.

How Big Data Can Make Us Happier and Healthier (good piece)

According to Reeves and Soule, Beeminder is the only platform that combines the advantages of quantified self-tracking with a commitment contract, a compelling and self-binding form of digital declaration in which users risk a public pledge as a form of accountability for their goals.

*** Must read

A Futurist Looks at the Future of Marketing - Dana Rousmaniere - Our Editors - Harvard Business Review

By 2020, most interruptive marketing will be gone. Instead, marketing will be personalized, customized, and adapted to what I have expressed as my wishes or opt-ins — which essentially means that advertising becomes content. Data will be essential, and as users, we’ll be paying with our data — bartering a bit of our personal information in return for the use of platforms and services

The Data Made Me Do It - nice MIT piece

There is so much more data out there that you can afford to tailor it to the individual,” says Patrick Wolfe, a statistician who studies social networks at University College, London. “Statistically, strength comes from pooling people together, but then the icing on the cake is when you individualize the findings.”

If Cable Is Dying, Why Is It Still Making So Much Money?

But the cable companies aren’t exclusively in the business of selling TV. They’re really in the business of communications infrastructure, which is TV, phone, and Internet. The Internet business in particular has done very well for them. Since cable video subs peaked in the late 1990s, the industry has added 45 million high-speed Internet customers (SNL Kagan data, again).

What Google's Move Against Spotify Could Mean for Music - Businessweek

Of course, the music industry has a long tradition of separating a song’s profit from its creators. Still, wrote Krukowski, “the ways in which musicians are screwed have changed qualitatively, from individualized swindles to systemic ones.”