We are entering an era of information tsunamis: mind-boggling global data torrents , all-pervasive social-local-mobile (SoLoMo) connectivity, widespread ‘wikilikean’ transparency expectations (both B2C as well as B2B), rapid changes in interface technologies (AR, gestures, voice-control, nano-technologies, bionics, AI etc), the hyper-realtime speed of information and media, and of abundant consumer choice in pretty much every sector of commerce and business.
As organizations become more focused on business objectives, gamification can help make the workplace more engaging and productive because it changes the rules of engagement and inspires employees to change behaviors as a result. Accordingly, by 2015, 40 percent of Global 1000 organizations will use gamification as the primary mechanism to transform business operations.
The future of business and media is all about interconnected business models that generate mutual benefits for everyone. The era of ‘egosystems’ such as walled, controlled, centralized and RoI-obsessed businesses, is rapidly closing. Now it’s all about creating powerful ecosystems that are built on openness, standards, transparency, trust and decentralization. Think Google versus AT&T, or Twitter versus FoxNews.
The consumerization of collaboration and productivity tools starts with small workgroups that adopt a specific tool. At some point, the CIO notices that different groups are using the same external product. This means that the company’s data is not centralized anymore which is not making the CIO happy. Add to that the fact that these startups learned how to talk to the hearts of these CIOs and you get Sponsored Evernote Accounts, Dropbox For Teams and Yammer Enterprise Edition.
2012 was a big year for publishers in navigating the rapidly shifting sands of digital media. Monetizing content became less about the promise of pay walls and more about the concrete success of them. And mobile delivery – of both content and advertising – became an ingrained part of most publishing strategies, with some big wins and a lot of expectations. The year also brought two big boosts to traffic and ad revenues: the presidential election and the Summer Olympic Games. In 2013, big data is going to give publishers an edge, once they get a handle on all the metrics. While new viewability standards bring new hoops to jump through, they also provide more accountability to advertisers. It was another year of of big change and challenges, but change for good and challenges met. Here’s to another exciting, promising year in publishing in 2013!
Online Publishers Association 10 top stories of 2012 (click to read all)
Good summary! My comment: