Posts tagged advertising

(via CHART OF THE DAY: Where The Money Is Going In The Media Business - Business Insider)

Transition Trauma Guaranteed. We are currently experiencing a very unique combination of digitally-fueled disruptions: rising globalization and much increased economic interdependence of regions, nations, companies and people, widespread and hyper-effective socio-political activism via social networks and UGC media (especially video, as Koni2012′s 96Million views have shown), the rise of almost Wikileakean openness expectations by consumers and a new kind of ‘tyranny of transparency’ that has engulfed people around the globe, radical consumer empowerment based on waves of technological leaps and what is often referred to the ‘consumerization of IT’, and an overall sense of ambiguity and instability. These trends, to me, are showing that we are heading into an ‘it-all-depends’ – world rather than an either/or world. In this future, many yes/no situations of the past are becoming maybe’s – and this poses a real challenge to business planning and operations. Linear thinking can now be a real disadvantage; lateral, organic and fluid approaches are becoming a requirement to success. (via Gerd’s Guide to Disruption, Part 3: Transition Traumas, Brands with Purpose, Interdependence not Independence - Futurist Gerd Leonhard)

Trust will be everything. Social media and our real-time connections have prompted a new age of transparency and consciousness around values, motivations, behaviors and outcomes of institutions. Doing good marketing and advertising means embracing responsibility and accountability throughout your organization’s entire value chain. (via The future of advertising will be… Good stuff via The Media Online - Futurist Gerd Leonhard)

poptech:

And in the news? The end of the news (newspapers, at least).

(via CHART OF THE DAY: The Super Low Ad Rates For Mobile - Business Insider)

For what it’s worth, we don’t think it’s weird that mobile ads are worth so little. No one has really come up with anything great for mobile advertising for a standard publisher. Twitter, Facebook, and Google all seem to have decent mobile ad products. The rest of the web is using crappy banners.

Consider what a company called EVRYTHNG, based in the United Kingdom, did for Diageo’s spirits marketing business last year. It ran a pilot program in Brazil for Father’s Day. The company enabled consumers to use smart phones to scan product codes on individual bottles of spirits, turning each physical product into a uniquely identifiable object of digital media. In this case, the giver could use his or her smart device to create a video for Dad and upload it to the cloud; the receiver, Dad, could then download the video to receive the gifter’s message. The result: increased loyalty to the brand; increased personalization of the brand experience; and increased insight for Diageo about how its products were bought, sold, and used. (via Advertising and the Internet of Things - Jeffrey F. Rayport - Harvard Business Review)

Mobile advertising spending more than doubled globally last year, with increases set to continue for the next four years until the market is worth almost $37 billion by 2016. (via MobiAD » Mobile Advertising News » Mobile Advertising Sees Enormous Growth - Spending Doubles In 2012)