Posts tagged advertising

Apotek | Hair-Raising Subway Ad | Wind Train Arrives | Swedish Pharmacy Commercial Trains Billboard (by Th3NewWorldTV)
way cool!

George Carlin - advertising and bull shit (by killtheweak)

Imagine a scenario where a significant chunk of the soon-to-be four billion internet users start to question the default Faustian bargain of “my private data in return for your connectivity, your cool platforms and amazing technologies”. This could spell the end for any meaningful and standardised tracking methodologies, with users no longer eagerly broadcasting their locations and MAC addresses on their mobile devices, as well as the likely rejection of NFC/RFID technologies or any kind of digital money, no matter how enticing an eager purveyor would make it. Imagine brands wanting to advertise to billions of upwardly-mobile and ready-to-buy users (aka consumers) but not having permission to know enough about who they really are, what they think and how to reach them efficiently. Imagine brands and advertisers being locked out of reaching consumers because they don’t trust the media they may employ to reach us; and by extension they mistrust them. Imagine consumers wanting to be “off the grid” and off-the-radar because being on the grid is like walking naked down Madison Avenue. You don’t think this will happen? One fifth of the world’s desktop internet users apparently already use ad-blocking software with their browsers. Mozilla wants to make “do not track” the default setting in Firefox, and many savvy users are now considering even more dramatic action to cloak themselves and escape from the global data hoovering and hyper-marketing that seems to have become a default mindset in many countries. Jeff Jarvis is correct when he says that we need Big Tech to defend us against Big Brother; but what if Big Brother is married to Big Tech…”

Read more at The Guardian (via My guest post at The Guardian: Why advertisers should back a global Digital Bill of Rights - Futurist, Author & Keynote Speaker Gerd Leonhard)

16.20 - 16.40: Keynote: the future of technology and advertising: big data, zero privacy? Gerd Leonhard, futurist, author, CEO of The Futures Agency

Changing Advertising Summit 2013 programme | Media Network | guardian.co.uk

Meet me in London Oct 8 —- should be great fun::)

TV ad revenues will account for 40 percent of the global total this year as digital advertising continues its rise through the ranks. Digital advertising is the only category expected to see double-digit growth this year and is now bigger than print advertising on a global scale. Newspapers and magazines continue to see their ad revenues decline (-3.3 percent and -5.1 percent respectively) as our reading habits are shifting toward digital consumption. (via • Chart: Global Ad Market to Grow 3% in 2013 | Statista)

TV ad revenues will account for 40 percent of the global total this year as digital advertising continues its rise through the ranks. Digital advertising is the only category expected to see double-digit growth this year and is now bigger than print advertising on a global scale. Newspapers and magazines continue to see their ad revenues decline (-3.3 percent and -5.1 percent respectively) as our reading habits are shifting toward digital consumption. (via • Chart: Global Ad Market to Grow 3% in 2013 | Statista)

These are some of my recent ‘bottom lines’ on the Future of Media. Read more on my new blog at FuturistGerd.com  Download most of my books incl. The Future of Content (2011) for free, via GerdCloud (my shared-items dropbox folder). Watch some videos of my recent keynotes and talks on this topic. Download the DISRUPTION PDF.  Enjoy and spread the word.

A Futurist Looks at the Future of Marketing - Dana Rousmaniere - Our Editors - Harvard Business Review

By 2020, most interruptive marketing will be gone. Instead, marketing will be personalized, customized, and adapted to what I have expressed as my wishes or opt-ins — which essentially means that advertising becomes content. Data will be essential, and as users, we’ll be paying with our data — bartering a bit of our personal information in return for the use of platforms and services

(via CHART OF THE DAY: Where The Money Is Going In The Media Business - Business Insider)
The charm of traditional advertising was in cost and efficacy. One ad could be produced and — with minor adaptation — pumped into a handful of media channels with enough repetition to create awareness and interest to buy. If advertisers are going to have to create unique formats mixed with unique content for each and every different channel and platform, it’s going to massively affect not only budgets and timelines, but also a brand’s ability to get their message out to a larger audience in the same way that they used to. The somewhat ironic irritant here is that marketers know and understand that the best kind of advertising is when the message feels unique and highly personalized to both the consumer and how the ad is placed within the context of the media channels.
Transition Trauma Guaranteed. We are currently experiencing a very unique combination of digitally-fueled disruptions: rising globalization and much increased economic interdependence of regions, nations, companies and people, widespread and hyper-effective socio-political activism via social networks and UGC media (especially video, as Koni2012′s 96Million views have shown), the rise of almost Wikileakean openness expectations by consumers and a new kind of ‘tyranny of transparency’ that has engulfed people around the globe, radical consumer empowerment based on waves of technological leaps and what is often referred to the ‘consumerization of IT’, and an overall sense of ambiguity and instability. These trends, to me, are showing that we are heading into an ‘it-all-depends’ – world rather than an either/or world. In this future, many yes/no situations of the past are becoming maybe’s – and this poses a real challenge to business planning and operations. Linear thinking can now be a real disadvantage; lateral, organic and fluid approaches are becoming a requirement to success. (via Gerd’s Guide to Disruption, Part 3: Transition Traumas, Brands with Purpose, Interdependence not Independence - Futurist Gerd Leonhard)

Transition Trauma Guaranteed. We are currently experiencing a very unique combination of digitally-fueled disruptions: rising globalization and much increased economic interdependence of regions, nations, companies and people, widespread and hyper-effective socio-political activism via social networks and UGC media (especially video, as Koni2012′s 96Million views have shown), the rise of almost Wikileakean openness expectations by consumers and a new kind of ‘tyranny of transparency’ that has engulfed people around the globe, radical consumer empowerment based on waves of technological leaps and what is often referred to the ‘consumerization of IT’, and an overall sense of ambiguity and instability. These trends, to me, are showing that we are heading into an ‘it-all-depends’ – world rather than an either/or world. In this future, many yes/no situations of the past are becoming maybe’s – and this poses a real challenge to business planning and operations. Linear thinking can now be a real disadvantage; lateral, organic and fluid approaches are becoming a requirement to success. (via Gerd’s Guide to Disruption, Part 3: Transition Traumas, Brands with Purpose, Interdependence not Independence - Futurist Gerd Leonhard)

Trust will be everything. Social media and our real-time connections have prompted a new age of transparency and consciousness around values, motivations, behaviors and outcomes of institutions. Doing good marketing and advertising means embracing responsibility and accountability throughout your organization’s entire value chain. (via The future of advertising will be… Good stuff via The Media Online - Futurist Gerd Leonhard)

Trust will be everything. Social media and our real-time connections have prompted a new age of transparency and consciousness around values, motivations, behaviors and outcomes of institutions. Doing good marketing and advertising means embracing responsibility and accountability throughout your organization’s entire value chain. (via The future of advertising will be… Good stuff via The Media Online - Futurist Gerd Leonhard)

poptech:

And in the news? The end of the news (newspapers, at least).

poptech:

And in the news? The end of the news (newspapers, at least).

Keynote at Masterclass: digital challenges for creators and culture, Futurist Keynote Speaker Gerd (by Gerd Leonhard)

This was recorded Wednesday, 14 November, 2012 at Kulturstyrelsen in Copenhagen, at an event called  “New business models for the creative industry - new challanges for the rightholders;  Masterclass on the digital challenges of cultur. Topics include copyright, licensing of media, future of advertising and media, new revenue streams for creators, and much more. If you want the PDF with my slides please visit www.gerdcloud.com my dropbox file sharing site, browse to Presentations and look for Copenhagen. or browse http://www.slideshare.net/gleonhard/presentationswww.gerdcloud.com my dropbox file sharing site, browse to Presentations and look for Copenhagen. or browse http://www.slideshare.net/gleonhard/presentations


My vimeo channel is here:  https://vimeo.com/gerdfuturist (also allows downloads)

(via CHART OF THE DAY: The Super Low Ad Rates For Mobile - Business Insider)
For what it’s worth, we don’t think it’s weird that mobile ads are worth so little. No one has really come up with anything great for mobile advertising for a standard publisher. Twitter, Facebook, and Google all seem to have decent mobile ad products. The rest of the web is using crappy banners.
Read more: http://www.businessinsider.com/chart-of-the-day-the-super-low-ad-rates-for-mobile-2013-3#ixzz2NQCwr1Se

(via CHART OF THE DAY: The Super Low Ad Rates For Mobile - Business Insider)

For what it’s worth, we don’t think it’s weird that mobile ads are worth so little. No one has really come up with anything great for mobile advertising for a standard publisher. Twitter, Facebook, and Google all seem to have decent mobile ad products. The rest of the web is using crappy banners.