Posts tagged Pinboard

Countries adding the most billionaires | SmartPlanet

Today, the bottom half of the global population owns less than 1 percent of total wealth. The richest 10 percent holds 86 percent of the world’s wealth. The top 1 percent—meaning those ultra-high-net-worth individuals with fortunes in excess of $50 million—own 46 percent of all global assets, according to Credit Suisse’s Global Wealth Report.

The web giants pumping us for information | Technology | The Observer

Given that the oil business is one of the biggest industries in the history of the world, for example, the metaphor hints at untold future riches. But it conveniently skates over the fact that oil wealth overwhelmingly benefits either ruling elites in corrupt and/or authoritarian countries, or huge corporations in democratic states.

Berlin accuses Washington of cold war tactics over snooping

Der Spiegel quoted the Snowden documents as revealing that the US taps half a billion phone calls, emails and text messages in Germany a month. “We can attack the signals of most foreign third-class partners, and we do,” Der Spiegel quoted a passage in the NSA document as saying.

BMW's i-series mobility innovations, ParkNow program: added values rule | Digital Trends

ParkNow allows users to book parking space in advance for a specific price and location. The systems enables customers to either use the ParkNow app, or reserve and pay for a parking space on the ParkNow website before reaching their destination. There are currently more than 35 ParkNow stations set up in and around San Francisco.

Gerd adds: great example of how added values around the core are becoming crucial to brands

MIT Whiz Sets Out to Humanize the Internet of Things |

Millions of years of biological development have given humans the ability to process information using all of our senses, but the last 30 years of technology advances have focused everything through our eyes and fingertips.

Mapping the Future with Big Data | WFS

It is, in many ways, a snapshot of the way that statistical data from databases, user data from multiple participants, and social network data from the public will change the nature of rapid decision making in the years ahead. It’s a very big change, and Esri is at the forefront of the way big data and geography will merge in the future.

The Amazon Bundle: Why the Retail Giant Is Like the Cable Company of the Future - The Atlantic

Being the starting point for online purchases is everything: Google’s biggest source of online advertising comes from searches with a shopping intent. Why look anywhere else when only Amazon will get it to you today?

Skinner Marketing: We're the Rats, and Facebook Likes Are the Reward - Atlantic Mobile

Skinner’s critics were prescient. They were right about control but wrong about the controllers. Our Internet handlers, not government, are using operant conditioning to modify our behavior today.

Thomas Frey on The End of Theft

In 2030, every purchase over $50, or what ever minimum you choose, is automatically assigned to our “personal ownership network.” Tagging chips built-in to these items automatically provide a full description of the product, serial numbers, date of purchase, manufacturing details, and more. All of this information is transferred into your personal ownership network, an intelligent software system designed to manage everything you own.

Marketing: Less guff, more puff | The Economist 4*read

Brands want deeper and more profitable relationships with consumers in exchange for the trust they hope to inspire. Marketers are stretching their notions of what brands stand for and smudging the distinction between advertising and entertainment. The lines between marketing and other disciplines within a firm are fading. Brands want to be antidotes to cynicism. But this will not divert marketers from their main task, pungently summed up by an ad exec: “to figure out and fuel consumer desires like they’ve never been fuelled before.”

What's Ahead for the Net: Mary Meeker Explains It All

Meeker’s projected numbers for the increase in mobile traffic are too conservative, said James Lamberti, general manager and vice president of AdTruth.

“Not only are we seeing a tremendous growth in mobile phones, but as she noted, tablets are also growing like wildfire, roughly three times faster than the iPhone,” he told the E-Commerce Times.

“More importantly, Mary is right that the mobile ad market is largely untapped,” Lamberti said, adding that the irony of that $20 billion opportunity is that many marketers are skeptical it exists.

How Big Data Can Make Us Happier and Healthier (good piece)

According to Reeves and Soule, Beeminder is the only platform that combines the advantages of quantified self-tracking with a commitment contract, a compelling and self-binding form of digital declaration in which users risk a public pledge as a form of accountability for their goals.

*** Must read

Big Data's Value Lies in Self-Regulation (good read)

In the future, you won’t understand that products are collecting data about you — it will be invisible.” He cites Zipcar as a company to watch — it has recently improved mobile capabilities for users. He envisions a scenario where a future Zipcar app will only recommend nearby cars that match your preferences, rather than simply a list of vehicles in your zip code.

Daniel Burrus: Big Data Is Already Producing Big Results

Let’s take one of the largest retailers—Walmart. Start by visualizing one five-drawer filing cabinet. Now, think of a room filled with 60 million five-drawer file cabinets. That’s how much data comes from all of the Walmart stores every hour. And as retailers install more sensors to add advanced predictive analytics to real-time sales and customer behavior, that figure of 60 million filing cabinets worth of data every hour is going to increase. For example, retailers are beginning to use mannequins with cameras in their eyes so they can see who’s looking at them and whether they’re male or female, pregnant or not, thin or heavy, etc. And that’s just one little data point.

A Futurist Looks at the Future of Marketing - Dana Rousmaniere - Our Editors - Harvard Business Review

By 2020, most interruptive marketing will be gone. Instead, marketing will be personalized, customized, and adapted to what I have expressed as my wishes or opt-ins — which essentially means that advertising becomes content. Data will be essential, and as users, we’ll be paying with our data — bartering a bit of our personal information in return for the use of platforms and services