Posts tagged Leonhard

A Futurist Looks at the Future of Marketing - Dana Rousmaniere - Our Editors - Harvard Business Review

By 2020, most interruptive marketing will be gone. Instead, marketing will be personalized, customized, and adapted to what I have expressed as my wishes or opt-ins — which essentially means that advertising becomes content. Data will be essential, and as users, we’ll be paying with our data — bartering a bit of our personal information in return for the use of platforms and services

Skift Report: 13 Global Trends That Will Define Travel in 2013 by Skift

We believe these 13 trends, by no means exhaustive, will help define travel and many other interconnected sectors:

Everyone wants a Chinese tourist
Ancillary fees are the new normal
Last-minute mobile hotel booking
The rise of price transparency
Travelers are hungry for food tourism
Airports as destinations
Destination branding through movies
Digital maps are one of travel’s key battlegrounds
Personal in-flight entertainment through mobile devices
Affordable design at hotels
Blurring of business and leisure travel
Cementing of the Gulf as the next great global aviation hub
Lure of the last unknown: The rise of Myanmar

Gerd adds: nice report ( and free;)

2013: A year when the future of the media may lie in the palm of your hand | Media | The Guardian

The cold truth for the moment is that there is not yet an advertiser-funded model to support any digital media enterprise of significance; digital revenues at newspapers do generate double digits of millions, but are way off the triple digits that would be required for anybody to start paying for their newsrooms and developers. Nor, really are paywalls”

Gerd adds: good point - but of course the problem is that in a truly connected world nobody really needs advertising as we knew it - it must be totally reinvented to fit the “Solomo” world. IMHO ;)

big data snippets

A Wall Street Journal analysis estimates that the typical American doing everyday activities ends up having data being collected about him or her in 20 different ways (i.e. cell phone location, web searches and online purchases) — and more than half of the tools being used in this surveillance did not exist 15 years ago.

Why Google, Not Facebook, Knows Your Darkest Secrets

"Google is no longer organizing the world’s public information; that’s doing an increasingly fine job of organizing itself. Google is keeping the world’s secrets"

Good piece — made me think
Is this a Faustian bargain ??

Why It's Important To Integrate Honesty Into Your Brand | Co.Exist

The biggest misconception is that brand perfection is necessary before honesty is a valid brand strategy. Yet ask any couple that’s been married for 30 years and they’ll tell you this: being honest does not mean being perfect. In brand parlance, it simply means truthfully communicating the challenges being faced, and then putting in the legwork to address those challenges.

A few brands can be applauded for their approach to honesty, while some have considerable work to do. This month, Ben & Jerry’s ice cream (a company owned by Unilever) successfully joined the socially responsible B Corporation movement, and in doing so has made its full B Impact Assessment and governing documents visible to the public. In the retail world, footwear company Timberland is mapping its progress in improving factory conditions. It’s a great example of a brand that’s not perfect, but working to make changes.

Meet Gerd Leonhard Nov 5 in Sao Paulo:Evento vai discutir novas mídias e economia sustentável

“Ou qualquer pessoa que queira mudar o mundo”, brinca Gerd Leonhard, um ex-músico profissional que virou empreendedor de mídia digital, CEO de startup de internet e futurista. “Nossa ideia é atingir gente interessada no futuro da mídia e que deseje desenhar, nos próximos cinco anos, o papel que o Brasil pode ter nesse novo mundo.” O tópico-chave de sua palestra será “do ego ao eco”. Leonhard explica: “Estamos nos transformando em uma nova sociedade, onde todos estão globalmente conectados. É uma ‘network-society’. E a economia também está mudando, do ego, que significa o lucro a qualquer preço, para o eco, uma economia sustentável”.

Five reasons why media companies should pay attention to The Atlantic — Tech News and Analysis

In fact, one of the first things Bradley did when he took over the money-losing publication was to remove the paywall, and in three years traffic climbed by 2,500 percent . With Quartz, the company says it deliberately wanted to avoid what former Wall Street Journal editor Kevin Delaney calls “the friction of a paywall.”

BII MOBILE INSIGHTS: it's safe to say that mobile transactions are the wave of the future

When it comes to mobile payments, some experts are suggesting that companies can’t wait. According to David Gardner at CMO.com, he estimates the value of mobile payments at some $600 billion within the next four years and given the near-ubiquity of mobile phones in the developed world, the rise of mobile payments would appear to be a when, not if, question. As Dr. Siddharth Shah, Adobe’s director of business analytics, sees it, “it’s safe to say that mobile transactions are the wave of the future.”