Popular chocolate brand Lacta, for example, partnered with Orkut on Fazendinha, Brazil’s answer to Facebook’s Farmville game (the name literally translates as “little farm”). When players plant a cacao seed on their virtual farm, the seed grows into a tree that produces MiniBis, Lacta’s new chocolate snack.
PLEASE NOTE: this blog's focus has changed. As of 9/1/2013, my posts will be zeroing in on the FUTURE OF PRIVACY and the role of 'BIG DATA' as well as on the latest developments in HUMAN-MACHINE relationships. Previously, this blog provided insights on 'the future of business (which is still very closely related, of course). This blog is run by Gerd Leonhard, Keynote Speaker, Futurist, Author & Blogger, Strategist, Idea Curator, Occasional Heretic, CEO of The Futures Agency, Founder of Green Futurists.
Based in Basel, Switzerland.