… more details on my new German site (GerdLeonhard.de)
High res download via dropbox (30MB PDF)
Interesting interview with Peter Diamandis, on abundance and the xprize. A lot of good stuff in here, and I love his enthusiasm but some of his comments strike me as being quite tech-centric. Can every single problem be solved with software, technology or business entrepreneurship (see Peter’s manifest0 below). Should we really push our way forward into AI as her proposes?
This seems to be a common occurrence these days: what use to be science fiction is becoming very real. I will (re)-launch a new twitter hashtag on this #nolongerSF :)
We just did a few very short ‘best of’ – edits of my talk at CA Expo in Sydney, 2 weeks ago. Here they are – below. Enjoy and spread the word!
As promised, here are my slides from yesterday’s Skanska FutureDay in London. Thanks to Skanska for having me!
Dropbox low res version 9MB PDF (same as above)
Dropbox high res version 39MB PDF
It never fails to amaze me how many companies miss a really potent chance for meaningful interaction and engagement after they spend a ton of money to reach people. A case in point is what Bloomberg is doing at London City Airport (LCY) which I often fly to when I go to London i.e. every couple of weeks. While they have done a pretty good job with the screens and lounges, after security (albeit in a bit Times-Square style which seems over-the-top at times… ‘you are now entering the world of the might Bloomberg’), their wifi sign-up page (see below) is a very poor attempt at data-capturing that leaves a lot to be desired. Even though not all the fields are mandatory this huge drop-down menu is probably enough to make 95% of people think of Bloomberg as a pain in the butt rather than a friendly entity that is bringing free wifi to you. Remember that old adage ‘if you don’t pay you are the content’ ? Here is yet another instance of that.
Bloomberg dishes up yet another faustian bargain here: I get ‘free’ wifi in return for their spam and divulging my data to them. Yes, I can opt out but they will still have my email and – in the age of powerful data-sucking entities like Axciom – is almost 100% certain they will use / sell /share this information, eventually. But the worst thing is what they are missing here:
@bloomberg: how about this:
1) “Bloomberg is delighted to bring you free wifi at LCY. We’d like to make a connection to you, in return, if that’s ok with you…?”
2) Here are some options a) follow us on twitter b) like us on Facebook c) watch these latest videos on …. (offer some choices) d) download these free resources (ebooks, reports etc) e) sign up for a our monthly newsletter f) download this cool app … etc etc
I think this would go a long way in making Bloomberg seem like they actually want to make a connection rather than fill up their database so that they can eventually interrupt me with some meaningless stuff that is completely impersonal and unrelated.
Machine-thinking still prevails in marketing, I guess.
As some of you may know, I have always done quite a bit of work in telecom, mobile and ICT but am now getting a lot more requests for speeches, seminars and advisory sessions on this topic. I reckon this is partly because of some recent developments such as Facebook/WhatsApp, Apple’s iPay, Alibaba’s IPO etc, all of which might be pointers towards a future that will be very different than the present or the past. Therefore, here is a new topic I am offering to those that are interested.
In the next decade, we are facing a magnitude of new opportunities as well as some seriously ‘wicked challenges’ driven by exponential technological progress, and the cultural changes this is causing.
Most importantly, the telecommunications, content / entertainment / publishing, e-commerce and social media sectors are finally converging as mobile devices (incl. tablets, wearables and quite possibly implants) are becoming the preferred tools of connectivity and interaction for GenY and Z. All digital content – music, books, movies, banking/money, education, health / medical and all kinds of information – is rapidly moving into the cloud, making very reliable, high-speed yet low cost connectivity a must-have at all times, anywhere. Yet, the business of merely connecting to the cloud is not likely to remain a stand-alone industry in the very near future because converged, digitally-native business models are proving to be increasingly disruptive (maybe a ‘Tesla of mobile services’ is likely to emerge, soon).
Increasingly, cloud / data security and surveillance vs privacy – issues are quickly becoming a major concern for consumers as well as for the platforms and connectivity providers. Meanwhile, the Internet of Things / Internet of Everything is gearing up to be 10-50x the size of the traditional ‘Internet of People & Computers’, promising huge cost savings and much increased efficiency in energy, transportation and logistics, infrastructure and marketing / advertising, and creating entirely new opportunities for the entire ICT sector, and beyond. The buzzword of 2014 clearly was ‘Big Data‘ which – in tandem with the exponentially evolving machine/artificial intelligence – is quickly becoming the new global currency. Data is now truly becoming the new oil – by 2020, big data is expected to generate over $ 7 Trillion USD in new revenue streams, according to MGI. Add other significant global trends such as the rise of the sharing economy, the fast adoption of new interfaces such as voice control, AR and VR plus the dawn of mass-market 3D-printing (the ‘napsterization of objects’) to the mix, and the magnitude of this transformation becomes obvious.
By 2020, many of these trends will have converged and created an entirely new ‘telemedia’ ecosystem that will be deeply converged and interdependent, circular and much more sustainable in every way.
This development will no longer tolerate the traditional silos of telecommunications i.e. ‘infrastructure’ versus content, media or services, forcing telecoms and mobile operators to think of themselves as platforms and brands rather than as walled gardens, channels or infrastructure providers. The total abundance of connectivity, devices and content will create an entirely new breed of user/consumer that will constantly look for added values and what Kevin Kelly called ’New Generatives’, monitoring the strength of a brand and its overall purpose and relevance. Business as usual is dying. Telcos, ISPs and mobile operators (and those that cater to them), need to understand and reflect on those key trends, and discover ways to fundamentally transform their business models in order to remain relevant (better yet, indispensable) in 5-7 years. In a world of 5-6 Billion hyper-connected users (i.e. by 2020) the mere provision and selling of that connectivity will no doubt become a commodity – still a valuable one, yes, but (a lot like music, films or news / publishing) – no longer the single most important driver of growth and market value. Digital business model transformation is the name of the game, now.
As usual, here are some related images:
More information on this event here. Download the PDF: Future of Business Marketing Advertising Futurist Speaker Gerd Leonhard Public-web 8.5MB
The exponential progress in technology is already impacting just about every segment of our society, culture and industry, and in the next 5 years we are likely to see almost science-fiction-like innovations become a common occurrence: big data-fuelled business intelligence, artificial intelligence in software and machines, repetitive human jobs replaced by automation, total trackability of most marketing and advertising activities, social networks as the broadcasters and the convergence of TV and the Internet, the continued shift to ‘brands with a purpose’, screens replacing almost all printed products, automated real-time language translation and much more. Gerd will address questions such as: which jobs will still be handled by humans rather than ultra-smart software? What is the future of agencies? How will stories be told in the future, and who will tell them? If media increasingly goes over-the-top and becomes even more fragmented, how will brands reach consumers in the future? How can marketers cut through the increasing noise in digital media? Which economic trends will impact the marketing business, and how?
And as usual, here are some key images from my talk (video to follow soon, hopefully):
“Such virtual reality headgear are staples of science fiction movies. In “Demolition Man,” Sylvester Stallone and Sandra Bullock use them to have virtual sex (it doesn’t go well). In the original “Total Recall,” Arnold Schwarzenegger uses one to go on a virtual vacation (that goes even worse).”
The Future of In-Flight Entertainment: Virtual Reality?
via Instapaper (click the link to see the original source) http://ift.tt/1BLEssN