Over the course of this series, we have outlined a case for Breakthrough Capitalism. We successfully move towards our Breakthrough scenario when business, government, community, and entrepreneurial leaders work together to change the rules of the game in the key systems in which they operate. Among other things, this involves transforming how investors, suppliers, customers, employees, and competitors define, value, and pursue social impact.
Good piece by John Elkington (read his book ZERONAUTS
Live recorded during Digital London, March 14, 2012. Adam Malik interviews Futurist Gerd Leonhard on the topic “From Ego to Eco”.