Semmelweis Reflex The Semmelweis Reflex is a metaphor for the reflex-like tendency to reject new evidence or knowledge simply because it contradicts established norms, beliefs or paradigms. As author Dr. Timothy Leary said, it’s a state where “…a discovery of important scientific fact is punished.”

Seven Crazy Reasons Consumers Won’t Embrace Your Green InnovationMarc Stoiber

Gerd adds: Ah, now I now what happened to the record labels !

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