The Future of Broadcast is More Than Integrating Tweets into Programming - Brian Solis
Producers will now increasingly create content that includes us in the event and the storyline. Architects of social and hardware platforms will need to rethink how TVs and the internet converge to foster consumption and engagement. And, those brands who subsidize content production, will have to transcend the practice of following attention to captivating it through innovation and experimentation.
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vertovmedia reblogged this from futuristgerd and added:
Love this term: The audience...old is now an audience with an audience
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