Online Publishers Association: more 2012 nuggets

While banner ads are losing their luster, native ads became the trendy idea for 2012. Well, really a retread of an old idea: advertorials. In this new twist, native advertising runs in the editorial stream as branded content or sponsored packages. Native ads include any approach that integrates fully into the design or content of the website or app…
Gerd adds: advertising is becoming …. Content ;) like I said.

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