2012 was a big year for publishers in navigating the rapidly shifting sands of digital media. Monetizing content became less about the promise of pay walls and more about the concrete success of them. And mobile delivery – of both content and advertising – became an ingrained part of most publishing strategies, with some big wins and a lot of expectations. The year also brought two big boosts to traffic and ad revenues: the presidential election and the Summer Olympic Games. In 2013, big data is going to give publishers an edge, once they get a handle on all the metrics. While new viewability standards bring new hoops to jump through, they also provide more accountability to advertisers. It was another year of of big change and challenges, but change for good and challenges met. Here’s to another exciting, promising year in publishing in 2013!
Online Publishers Association 10 top stories of 2012 (click to read all)
Good summary! My comment:
- Future of Innovation & Business: From Ego to Eco. Futurist… (futureof.biz)
- 2013: A year when the future of the media may lie in the palm of your hand | Media | The Guardian (futuristgerd.com)
- Zukunft der Medien: Futurist & Keynote Redner Gerd Leonhard SwissMediaForum 2012 (GERMAN) (gerdleonhard.typepad.com)