Social media still important, but CEOs see future in mobile technologies (via Media CEOs Look to Smartphones, Tablets for Digital Growth - eMarketer)
Gerd comments: funny that these CEOs consider social media to be a different thing than mobile:) I think it’s actually the same: most users like their smartphones and tablets BECAUSE of social media:)
My view is that you can’t have one without the other. But it’s interesting to see how the viewpoint of ‘just buy our stuff’ ie transaction prevails over engagement, conversation and interaction (in the minds of these CEOs). The reality, however, is this, imho: Interaction before transaction.