BII MOBILE INSIGHTS: it's safe to say that mobile transactions are the wave of the future
When it comes to mobile payments, some experts are suggesting that companies can’t wait. According to David Gardner at CMO.com, he estimates the value of mobile payments at some $600 billion within the next four years and given the near-ubiquity of mobile phones in the developed world, the rise of mobile payments would appear to be a when, not if, question. As Dr. Siddharth Shah, Adobe’s director of business analytics, sees it, “it’s safe to say that mobile transactions are the wave of the future.”
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