Here are a few interesting facts from the research: Smartphone users spend more time on mobile apps than on mobile sites 1 out of every 5 people research products on mobile devices while watching TV Men are set to outspend women on mobile devices Digital content is still the leading product purchased via mobile device Mobile shoppers make the majority of their purchases on the weekends 53% of mobile consumers use their device to “showroom” products (via Will mCommerce Overtake eCommerce?)
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