(via The Future Of TV Is Two Screens, One Held Firmly In Your Hands | Fast Company) 52% of all adult cell phone owners now “incorporate their mobile devices into their television watching experiences.” Here’s more: 6% of these “connected viewers” had voted for a reality show result in the preceding 30 days 11% checked what people were saying online about a program they were viewing 11% commented online about a program they were watching 22% checked to see if something they’d seen on TV was true 23% texted someone they knew was watching the same TV content elsewhere

(via The Future Of TV Is Two Screens, One Held Firmly In Your Hands | Fast Company)

52% of all adult cell phone owners now “incorporate their mobile devices into their television watching experiences.”

Here’s more:

  • 6% of these “connected viewers” had voted for a reality show result in the preceding 30 days
  • 11% checked what people were saying online about a program they were viewing
  • 11% commented online about a program they were watching
  • 22% checked to see if something they’d seen on TV was true
  • 23% texted someone they knew was watching the same TV content elsewhere

Fast Company

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