There was something of a kerfuffle recently when it became public knowledge that travel website Orbitz were recommending different price ranges of hotels based on the user’s operating system. Data mining had told them that Mac users typically pay a premium of upto 30% on a night’s stay so they were using data to improve content recommendation, and in the process their chances of selling products at premium prices.
Gerd comments: so … are we becoming victims of Big Data and ecommerce algorithms?
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