A new top-level domain from ICANN is the closest thing yet to a global trademark. It’s not exactly like a registered trademark, it doesn’t provide the legal remedies that a registered trademark provides, but it can function powerfully as a source identifier similar to a trademark, and it is exclusive (there’s only one possible .blog domain, and nobody is going to be using it without the registry operator’s authorization) in a way that trademarks are not.
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