And just because consumers are watching, it doesn’t mean their attention is focused. Fully 93% of those who watched programming on a PC were also using email, conducting searches or on social networks at the same time. That compared with 90% of TV watchers who were engaged in other online activities, and 78% of those watching videos on mobile devices. The higher multitasking rate among PC users is likely due to the devices’ larger screens and web capabilities. (via TV Viewers Pick Up More Devices to Watch Shows - eMarketer)

And just because consumers are watching, it doesn’t mean their attention is focused. Fully 93% of those who watched programming on a PC were also using email, conducting searches or on social networks at the same time. That compared with 90% of TV watchers who were engaged in other online activities, and 78% of those watching videos on mobile devices. The higher multitasking rate among PC users is likely due to the devices’ larger screens and web capabilities. (via TV Viewers Pick Up More Devices to Watch Shows - eMarketer)

emarketer.com

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  1. contusion reblogged this from futuristgerd
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  3. jcdunn reblogged this from futuristgerd and added:
    opportunity for companion viewing (be it advertising or content).
  4. futuristgerd posted this

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