The problem is, the market for intelligence is now largely about providing information that makes decision makers feel better, rather than bringing true insights about risk and opportunity. Our future is now being planned by people who seem to put their emotional comfort ahead of making decisions based on real — and often uncomfortable — information. Perhaps one day, the discipline of real intelligence will return triumphantly to the world’s executive suites. Until then, high-priced providers of “strategic intelligence” are only making it harder for their clients — for all of us — to adapt by shielding them from painful truths.
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The fundamental problem with business intelligence is that it generally relies on information that you already have....
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