This is a new, MUST-READ book by my colleague and friend Alan Moore. “In No Straight Lines, Alan Moore argues that we have reached the nadir of the adaptive range of our industrialised world. Now faced with an unsustainable trilemma of social, organisational and economic complexity, we have entered an era in which the rules we have previously organised our lives around no longer apply. Leaving us with both a design problem and a design challenge which we must urgently solve. By describing an entirely new way for true social, economic and organisational innovation to happen, No Straight Lines presents a revolutionary logic and an inspiring plea for a more human-centric world.

‘Alan Moore is a visionary, someone who takes concepts from many sources and detects the previously hidden relationship between them. He has a firm grasp of the changes which are reshaping our world, always pointing towards a more participatory, cooperative, reciprocal model of what our society might look like.’ Henry Jenkins, Provost Professor of Communication, Journalism, and Cinematic Arts, USC Annenberg School for Communication

‘Economic transactions and markets have warped perceptions to such a degree that most people fail to see what is important in life, even when it’s right in front of them. Alan Moore offers a vision that is at once more humane, more forward-thinking, and more realistic.’ Howard Rheingold, writer and critic

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