2011 will be a very good year for people in the business of television if they realize that television as we know it has gone away. For the start-ups and their investors, a tremendous opportunity has been created: Whoever teaches the television industry how to monetize content and make it easy to access will become the next big thing. The audience wants the content, but they want it their way, not dictated by a cable operator, a TV scheduler or even a DVR. It needs to be seamless and reasonably priced. Netflix and Apple already have a head start in the distribution channel but there is money to be made in a variety of areas of this $500+ billion global TV business, from digital distribution to content licensing. The future is now for the new TV.
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