The media futurist and strategic advisor Gerd Leonhard, states that today’s consumer view is this, “I program my media, it doesn’t program me.” His premise is that media must operate as a funnel instead of in its previous form of a speaker. The audience is no longer an audience; the listeners choose which advertisers may speak to them. Giving guidance on how to develop communications that succeed in the age of audience collaboration should
12 notes
-
sambirmingham reblogged this from futuristgerd
-
thenagainmaybeitsme reblogged this from futuristgerd
-
doublejack liked this
-
jpgarciaf reblogged this from earriagada
-
earriagada reblogged this from futuristgerd
-
bricorama liked this
-
redcloud liked this
-
shaneguiter reblogged this from futuristgerd
-
taylorlorenz liked this
-
namosays reblogged this from futuristgerd
-
namosays liked this
-
shaneguiter liked this
-
futuristgerd posted this
