Echoing this sentiment that value doesn’t necessarily equal money, media futurist Gerd Leonhard notably pointed to the harvesting of personal data as a future currency, in his keynote address to MIPCOM’s ultra-high-level Digital Minds Summit:
“In 2010, real money was still the main item of value exchanged for digital content and web services. By 2020, what can be defined as value will have expanded to embrace a much wider range of currencies, ranging from the audience’s time and attention, to virtual currencies, personal data and reputation or influence,” he said.
Food for thought…
Mipcom blog review of Digital Minds Summit
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